Ad Campaigns
Cipla Health’s campaign for Omnigel takes a heartwarming approach on everyday pain care
Mumbai: Pain recovery gel, Omnigel, from Cipla Health Ltd (‘CHL’), the wholly owned subsidiary and consumer healthcare arm of Cipla Limited (BSE: 500087; NSE: CIPLA EQ; and hereafter referred to as ‘Company’ or ‘Cipla’), has announced the launch of its new campaign “Aapki Khushi Ko Dard Ki Nazar Na Lage,” that empowers consumers to conquer everyday aches and pains.
Omnigel’s new campaign film takes a refreshingly authentic approach to pain care. Utilizing relatable, slice-of-life moments, the film delves into the unexpected ways everyday aches and pains can disrupt life’s simple joys. Through a touch of humor and warmth, featuring real people in relatable scenarios, the film demonstrates how Omnigel’s quick action can restore smiles and get consumers back to enjoying life’s precious moments, big or small.
Commenting on the launch of the campaign, Cipla Health Ltd CEO Shivam Puri said, “Over the past four years, our journey with Omnigel has been driven by deep collaboration with consumers, uncovering cutting-edge insights that have enabled us to maintain consistent and meaningful communication. This focus on keeping the consumer at the core has been the key lever in propelling the brand from #3 in 2019 to becoming the #1* pain recovery brand today. We understand how everyday aches and pains can disrupt life’s precious moments. Recognizing this, we developed a compelling campaign, ‘Aapki Khushi Ko Kabhi Dard Ki Nazar Na Lage,’ which we believe will deeply resonate with consumers. We will continue our commitment to be the trusted pain care partner for Indian consumers.”
Omnigel is a scientifically formulated topical medication from Cipla Health’s comprehensive pain care solutions range. The range has proven ingredients that target both pain and inflammation caused by musculoskeletal issues.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
