Brands
Cinépolis launches second Multiplex in Pune with IMAX Theatre
NEW DELHI: With the opening of the 8-screen multiplex at WESTEND Mall, Aundh in Pune, Cinépolis now has 246 screen in 38 cities across India.
The chain claims to be India’s first international and the world’s fourth largest movie theatre circuit.
The megaplex in Pune was inaugurated in the presence of internationally acclaimed actor Irrfan Khan along with Cinépolis India MD Javier Sotomayar. The recent launch is in line with the Mexican multiplex operator’s strategic vision of widening its pan-India footprint.
The new state-of-art multiplex has an IMAX theatre, Dolby Atmos, RealD 3D technology. Total seating capacity of the multiplex is 1369 and will have 40 shows daily.
The company already has a strong presence in the city, with its existing (India’s largest) megaplex, 15-screen property in Season mall, Pune.
With this launch, Cinépolis is opening the first IMAX theatre in the city of Pune. In addition, another auditorium in the complex is equipped with Dolby Atmos, which employs up to 64 speakers to heighten the realism of every scene. Patrons can also enjoy freshly-prepared gourmet food at the in-house coffee shop, Coffee Tree, in the lobby of Cinépolis.
Additionally, the state of the art 3-D technology from Real-D® systems is the world’s most widely deployed 3-D technology and offers viewers the most enthralling 3-D movie watching experience. Movie goers can also enjoy benefits of Club Cinépolis, the company’s loyalty programme at the theatre in WESTEND Mall.
Commenting on the launch Sotomayor said, “Cinépolis is committed to offering the best cinema experience to movie goers in India. We already have presence in Pune with India’s biggest multiplex at Seasons Mall and this technologically advanced multiplex with IMAX theatre, Dolby Atmos, RealD 3D will widen our presence in this city. On the back of this success, we aim to reach the 400-screen landmark by 2017.”
Speaking about the growth plans of Cinépolis, Director – Expansion Ashish Shukla said, “At Cinépolis, we have already expressed the vitality of Western India for our business development. We already have strong presence in Mumbai as well in Pune with 15 Screen Megaplex. With this opening our presence in Pune has increased to 23 Screens. We have more than 10 screen planned to be opened in city in couple of years helping in increasing our presence in the country.”
Director – Strategic Initiative Devang Sampat added, “At Cinépolis, our constant endeavour is to deliver unmatched levels of customer service. We have largest legroom in the industry, along with RealD 3D for best 3D movie experience. Patrons can also enjoy gourmet food offerings at Coffee Tree and benefit from the Cinépolis club membership, where movie goers can register for free and start accumulating reward points for every purchase made at the ticket counter.”
Suma Shilp Ltd MD Naralkar said, “We are very happy to partner with Cinépolis for our project. Cinépolis is one of the fastest growing cinema operators in India and overseas. The team has a very clear vision of consolidating its presence in India and is well focussed on its growth plan across India”.
Brands
Doctor’s Choice launches Protein Muesli, signs Arshdeep Singh
New product offers 25g protein per 100g as brand targets clean nutrition
MUMBAI: Breakfast just got a bouncer and it’s aimed straight at the protein gap. Doctor’s Choice is stepping into the fast-growing nutrition arena with the launch of its Protein Muesli, alongside roping in Arshdeep Singh as its exclusive brand ambassador. The move signals a clear play for the high-protein, clean-label segment, where convenience is king and ingredients are under scrutiny. At the centre of the launch is a campaign film featuring Singh, built around a simple proposition: performance begins long before the pitch, it starts at the breakfast table.
Designed for digital-first audiences, the campaign leans into a snackable format tailored for Gen Z and fitness-focused consumers. It blends aspiration with everyday relatability, positioning the product not as a supplement, but as a routine.
The product itself is pitched as a functional upgrade to a familiar category. Doctor’s Choice Protein Muesli delivers 25g of protein per 100g, with no refined sugar or artificial flavours. It combines crunchy protein balls with a natural chocolate flavour, targeting consumers looking for quick, on-the-go nutrition without sacrificing taste.
Singh’s association goes beyond a typical celebrity plug. As one of India’s most consistent young cricketers, his image aligns neatly with the brand’s messaging around discipline, routine and performance qualities increasingly being mirrored in consumer food choices.
The broader strategy reflects a shift in the FMCG playbook. As consumers become more label-conscious and time-poor, brands are racing to position everyday foods as functional, not just filling. Doctor’s Choice is betting that protein-led, clean-label products can move from niche shelves to daily staples.
With this launch, the brand isn’t just selling muesli, it’s pitching a lifestyle upgrade, one spoonful at a time.
