MAM
Cinépolis’ launches its fun and vibrant mascot: The CinéBoy
MUMBAI: Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendees, continually curates new interesting initiatives to delight their consumers. Taking this focus a step ahead, it launched a new and very special addition to the Cinépolis family- CinéBoy! The new mascot embodies and personifies Cinépolis’s ethos of fun and entertainment, making him the perfect guide for the patrons in their cinematic journey.
With the constant endeavor to introduce new engaging initiatives, CinéBoy- a young, vibrant and likeable mascot has been introduced to breathe life into the communication around cinema etiquettes on the big screen. CinéBoy, the new face of Cinépolis will be seen introducing all the dos and don’ts of the cinema including the announcements around national anthem, exits available, online booking and phone etiquettes to name a few.
Speaking on the landmark occasion of the mascot launch, Devang Sampat, Director – Strategic Initiatives, Cinépolis India said, “One of the key focus for Cinépolis as a brand is constantly innovating to enhance the movie watching experience for our patrons. Our new mascot, CinéBoy has been designed to innovatively engage with our patrons to ensure a seamless movie experience and share the mandatory cinema announcements on the silver screen. I look forward to see our patrons enjoy the addition of this exciting new element in the Cinépolis experience.”
Brands today continually look out for new and different ways to connect with consumers. The newly created Cinépolis property, CinéBoy has been designed with the objective of creating an intimate connect with consumers through his vibrant and lovable personality. The mascot can also be leveraged by brands to innovatively communicate their announcements through cross promotions, associations etc.
The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B and has exclusive benefits of special screenings, meet & greet with stars and much more. Adding to the endeavor to uplift the in-theatre experience, the flagship F&B brand from Cinépolis, Coffee Tree offers a gourmet menu of delectable food and beverages offering a plethora of cuisines from Italian to Mexican. Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons.
We hope that you like the new initiative and that it will find space in your publication.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
