MAM
Chyron appoints Jonathan Wong as VP of Apac sales
MUMBAI: Graphic solutions provider company, Chyron, has appointed Jonathan Wong as the new vice president of sales for the Asia Pacific region.
Based in Singapore, Wong will lead enterprise-level engagements with major broadcast media organisations and be responsible for expanding business through existing distribution channels and system integrators in the region.
Prior to this appointment, Wong was Asia Pacific regional manager for broadcast software provider Beehive Systems, where he was responsible for developing the company‘s Asia Pacific business strategy, engaging with major customers and establishing Beehive‘s channel network for the region.
Chyron’s VP of worldwide sales Mark Bachmore said, “Jonathan has shown an exceptional degree of drive and skill in his career to date, and his knowledge of the region and wide range of contacts in the broadcast industry make him a strong addition to our sales team in the Asia Pacific region.”
Over the past ten years, Bachmore business development experience in the region has included positions at Singapore-based integrator S&I Systems as well as Avid Technology, where he served a range of key accounts with international and national broadcasters in Thailand, Vietnam, and Singapore.
“Chyron is committed to providing the best in state-of-the-art, real-time graphics solutions – such as our new BlueNet graphics workflow system – and we are confident that Jonathan will be instrumental in helping us deliver these solutions to leading broadcasters and media facilities across this region”, Bachmore added.
MAM
Atomberg rolls out Jackie Shroff-led campaign for smart purifier
Humour-led film highlights adaptive tech, no-AMC model and app features
MUMBAI: Boil it, filter it… or just let Jackie fix it, Atomberg Technologies is tapping nostalgia and wit to make water purification a little less… dry.
In its latest campaign, the brand ropes in Jackie Shroff to reimagine the tone of old-school public service messaging, borrowing cues from the actor’s iconic polio awareness appearances. The result is a humorous, culturally familiar spin that swaps health warnings for smart water habits, turning a typically functional category into something far more watchable and shareable.
The campaign’s hook lies in simplification. Instead of drowning audiences in technical jargon, it uses comedy to break down how Atomberg’s water purifier works, positioning it as an intuitive, everyday solution rather than a complex appliance. The storytelling leans heavily on recall, using nostalgia as an entry point while subtly educating consumers about product benefits.
At the centre of the narrative is the purifier’s adaptive technology. Designed to automatically switch between RO, UV and UF modes based on TDS levels, the system aims to ensure safe drinking water while retaining essential minerals and avoiding unnecessary RO usage. Features such as Taste Tune for customised water output and Vacation Mode for low-maintenance use further underline its focus on convenience.
Beyond the product, Atomberg is also taking aim at the category’s long-standing pain point: opaque service costs. The purifier operates on a no-AMC, pay-per-need model, replacing traditional annual maintenance contracts with a more transparent structure. Backed by a two-year no-cost warranty and continued coverage on replaced parts, the offering is positioned as both cost-efficient and consumer-friendly.
The campaign, therefore, does more than advertise a product, it reframes how it is understood. By blending humour, cultural familiarity and clear product messaging, Atomberg is attempting to stand out in a cluttered market where most communication tends to be either overly technical or easily ignored.
In a space where clarity is often filtered out, this campaign keeps things simple: safe water, smarter tech, and a familiar face delivering the message with a wink.
