Brands
Chumbak launches first brand campaign with Ogilvy
MUMBAI: Chumbak, a souvenir brand, has planned to come up with its first campaign with an aim to introduce the multi-faceted Chumbak and what it stands for to the consumers.
The brand campaign comprises a digital film and outdoor campaign and it has been conceptualised by Ogilvy Bangalore.
Ogilvy south chief creative officer Mahesh Gharat said, “Chumbak is a brand that offers a range of colourful and unique products for young women. These products make women stand out and be unique in their own way. This led us to the insight that there’s something unique about every woman – a little quirk or a special charm in their character. It’s these small acts of impulse or free-spiritedness that we celebrate in the brand film.
"Chumbak is all about a little splash of colour or a pop of quirk that it adds to your home or ensemble. Here, we’re telling the stories of many women, who might seem ordinary at first glance but carry with them a little, unique quirk. Chumbak’s brand philosophy and product offering complements and completes this special quirk."
Chumbak CEO Vivek Prabhakar said, “The brand film is a culmination of us creating a defined story for our community and new consumers waking up to us. From narrating our brand ethos to our product story, the idea was to create something fresh and full of energy which is what the brand is today. We believe the film will surely get the ball rolling on the growth story around the brand with us expanding our online presence and taking up our store count to over 75 stores in the next year.”
Brands
Akamai appoints Fiona Zhang as regional VP, channel sales and programs for Asia Pacific and Japan
New regional VP to scale partner ecosystem amid cloud and AI demand
BENGALURU: Akamai Technologies has appointed Fiona Zhang as regional vice president for channel sales and programmes in Asia Pacific and Japan, doubling down on its partner-led growth strategy in one of its fastest-evolving markets.
In her new role, Zhang will oversee the company’s channel strategy and partner ecosystem across the region, with a focus on helping partners deliver more value to customers navigating increasingly complex cloud and security needs.
The move signals Akamai’s continued bet on its partner network to drive adoption, expand market reach and fuel revenue growth. A key pillar of this strategy is Akamai Partner Connect, the company’s unified global programme designed to simplify engagement and accelerate partner-led business.
Across Asia Pacific and Japan, demand for cloud, cybersecurity and AI-led solutions is rising sharply. Akamai is responding by expanding its network of service providers, distributors, system integrators and technology partners, aiming to bring more localised expertise and scalable solutions to enterprise customers.
Zhang brings over 15 years of experience in channel sales and programme leadership across cybersecurity, cloud and networking. Since joining Akamai in 2019, she has led channel strategy and operations in Greater China, where she drove partner-led growth across delivery, security and compute offerings.
Before Akamai, she was head of channels at Palo Alto Networks in China, where she oversaw rapid expansion and revenue growth. She began her career at Cisco, holding roles across sales, business development and channel management.
“Asia Pacific is one of the most diverse and fast-moving technology markets in the world, and that makes a channel-first strategy essential,” said Zhang. “Across APJ, our partners are doing far more than reselling. They are building capabilities, advancing AI adoption and helping enterprises navigate a complex digital landscape. My focus is on making Akamai the platform our partners want to build their business around.”
Echoing the sentiment, Akamai Technologies vice president and managing director greater China Sean Li said, “Our channel ecosystem is fundamental to Akamai’s growth strategy. Fiona’s leadership will be instrumental in strengthening our partner network and enabling partners to capture new opportunities across the region.”
With enterprises accelerating digital transformation and AI adoption, Akamai’s latest leadership move underscores a clear message. In a market driven by partnerships, the company is placing its bets firmly on the channel to lead the next phase of growth.
