MAM
Chris Garbutt promoted to Chief Creative Officer of Ogilvy & Mather East
MUMBAI: Ogilvy & Mather announced today the promotion of Chris Garbutt to Chief Creative Officer of Ogilvy & Mather East. He is currently Chief Creative Officer for Ogilvy & Mather France and will transition into his new role by mid-year. He will be based in New York and report to North American Chief Creative Officer Steve Simpson.
Garbutt will be responsible for driving the creative vision and delivery for clients across all of Ogilvy & Mather’s East disciplines, including advertising, customer engagement, public relations, digital, shopper marketing, branded content and entertainment. He will continue to work with many of the agency’s global brands and will also continue to sit on the agency’s Worldwide Creative Council.
Chris first started his career at Ogilvy & Mather Johannesburg in 1995 then moved to TBWAHuntLascaris. He was European Creative Director at TBWAParis where he worked on Nissan, Sony Playstation and Absolut Vodka for five years. He re-joined Ogilvy & Mather France in 2008 as Executive Creative Director working on global campaigns for Dove, Perrier, Coca-Cola, IBM, Louis Vuitton and more. He is currently ranked in the top ten most awarded Chief Creative Officers in the world.
Tham Khai Meng, Worldwide Chief Creative Officer stated: “Chris inspires, teaches and raises standards. His rare talent, relentless perseverance to always excel in the creative work and his proven leadership skills make him the ideal candidate for this newly created role. I have every confidence that Chris, working with our talented team in New York, will shine and take our office to the next level.”
Commenting on his move to New York, Chris said, “One of the most exhilarating things about working at Ogilvy is the power of our global network and the opportunity to transcend regions and disciplines. The ability to continue to work with some of the world’s most respected brands but also create the new model agency of the future was something not to be missed.”
“This is the age of the adaptable agency. Our work is changing daily, and it requires different talent and disciplines,” said Steve Simpson, North American Chief Creative Officer for Ogilvy & Mather. “This development plays to Ogilvy’s strengths. In this new role, Chris will only help us speed our progress and our own evolution.”
He has worked with a variety of brands and categories, from radio stations to airlines; Volkswagen to BMW; Nando’s Restaurants to KFC; luxury to fast moving consumer goods. Chris’s significant award wins include numerous international awards from festivals such as Eurobest, Cannes Lions, D&AD, One Show, Clios, New York Festivals and the European Effie Awards.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
