Brands
Choc and Roll Too Yumm! serves chocolate noodles for a festive twist
MUMBAI: Some like their Christmas sweet, others savoury Too Yumm! has decided there’s no reason to choose. The Indian snacking brand has stirred up festive chatter with the launch of K-Bomb Chocolate Noodles, a limited-edition winter offering that fuses steaming noodles with molten chocolate just in time for Christmas and New Year celebrations.
Developed specifically for the colder months, K-Bomb Chocolate Noodles flip the familiar noodle experience on its head. Meant to be enjoyed hot, the product taps into comfort-food nostalgia while delivering an indulgent, dessert-like surprise positioning itself as both a shareable festive treat and a conversation starter.
The launch reflects a growing appetite among younger consumers for playful, experience-led flavours rather than predictable tastes. “Indian consumers, especially Gen Z, are seeking novelty and excitement,” said Too Yumm! chief marketing officer Yogesh Tewari noting that the idea was born out of curiosity and the joy of reimagining comfort food.
Beyond flavour, the festive push leans heavily into visual appeal. The limited-edition packs sport Christmas-inspired designs, reinforcing the brand’s offbeat personality and making the product ripe for social media buzz during the holiday season.
Available across select offline retailers and leading quick-commerce platforms, K-Bomb Chocolate Noodles will be sold in Kolkata, Delhi, Mumbai and Bengaluru for a limited festive window. With this launch, Too Yumm! continues its run of unconventional innovations proving that when it comes to snacking, rules are made to be broken, especially at Christmas.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
