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Chennai Super Kings launches IPL 5 merchandise
MUMBAI: IPL franchisee from the south Chennai Super Kings is geared up for the fifth season of IPL with the launch of a new range of merchandise that has been designed to incorporate the team spirit and vigour for the upcoming season.
The new range includes T-shirts, caps & accessories, key chains and a variety of home, office products ranging from Rs 200- Rs 2500. The team has also launched exclusive silk ties starting Rs 2500.
India Cements executive president TS Raghupathy said, “We have launched an exciting new range of merchandise for our fans and supporters. The collection will be available both nationally and internationally. We have around 380 outlets in Tamil Nadu for the distribution of the same. Reebok as always would help us to reach out to fans along with other multiple stores. We have tied up with Café Coffee Day, Univercell for the distribution of our merchandise.
To enhance their reach across the globe, CSK tied up with Ingene Entertainment, a Los Angeles based company for promoting the brand, design and distribution of official merchandise worldwide outside India.
“In partnership with Ingene, we’re formally launching our official International store www.ShopSuperKings.comwhich will be exclusively targeted at our global fan-base in USA, Canada, UK, Europe, South Africa, Asia Pacific and other countries,” said Raghupathy.
The CSK mascot is named ‘Super Singam’ and the franchisee has launched a new video- ‘Chennai Super Kings Ku raise your hands’. The team has retained all its old sponsors and added new sponsors like Usha, Life OK and Washington Apples.
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Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
