MAM
Cheil Worldwide gets Diana Cawley to head global retail
MUMBAI: Seoul-based global advertising group Cheil Worldwide has appointed Diana Cawley as head of global retail.
The company has been pushing hard to further develop retail businesses which gives it an integrated shape and allows it to create work that goes beyond traditional advertising. The appointment is part of a global growth strategy by Cheil Worldwide.
Cawley, who was managing director of Leo Burnett Group‘s brand activation shop Arc London, will report to Cheil Worldwide COO Michael Kim.
Her responsibility is to strengthen Cheil‘s retail capability across the global network through shopper insights and creative thinking.
Cawley has been in the advertising industry for 26 years, during which time she has worked with clients including: Bosch, Coca Cola, Chrysler Jeep, Halifax, P&G, McDonald‘s, Samsung and Tesco.
Her last stint was with Arc London as managing director.
Cheil Worldwide COO Michael Kim said, “Having Diana on board demonstrates our commitment to further focus on retail and shopper marketing, key areas to for an integrated agency. I am confident that Diana‘s experience and expertise will bring a valuable perspective to Cheil and ultimately, to our clients.”
Cawley added, “Cheil Worldwide stands out as shopper and digital experts and is in a unique position to understand and influence the shopper journeys that affect a brand‘s business success. This is a fantastic opportunity and I look forward to continue shaping and evolving Cheil‘s integrated offering.”
Prior to joining Arc London, she was at Triangle Group London (acquired by Publicis Groupe in 2001), for 16 years, which included a six-year stint as managing director of retail agency, Storm.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
