MAM
Cheil India unveils mixed reality print ad for Samsung Galaxy S24 series
Mumbai: Presenting a perfect fusion of the physical and digital world, Cheil India has launched a ground-breaking print ad for the Galaxy AI powered Galaxy S24 Series. This innovative campaign transcends the boundary of traditional advertising, leveraging mixed reality tech to bring the power of circle to Search right into your hands.
Innovating beyond screen
This latest marketing marvel featuring in leading national dailies – The Times of India and Hindustan Times – is designed for users to get a hands-on experience of the ground-breaking feature. By simply scanning a QR code on the print ad from any smartphone, users are transported into a unique and immersive world where the Circle-to-Search feature comes to life.
A marketing marvel
In an effort to pioneer creative solutions that resonate with the audience while elevating the brand story, for a feature as revolutionary as Circle to Search, Cheil India conceptualized a large-scale immersive experience. This print innovation is more than just a glimpse into the future of advertising. It is a spectacular showcase of technology and creativity that encourages users to engage more deeply with content, making them an integral part of the experience.
A celebration of Indian diversity
The campaign dives deep into the rich intriguing stories of India, bringing together the joy of discovering India with the magic of Circle to Search. As users interact with the ad, they are taken on a journey through India’s cultural magnificence with a simple circle on their smartphone.
Don’t miss out on this one-of-a-kind print ad experience. Scan the QR code, experience the circle-to-search feature firsthand, and witness the magic of circle to search come to life. Just scan it, circle it, and find it.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
