MAM
Chaze signs Sunny Leone as brand ambassado
NEW DELHI: Upcoming Bollywood actress Sunny Leone is the brand ambassador of ‘Chaze’, a new entrant into the Indian cellular handset industry.
Leone has been roped in to endorse a slew of Chaze’s mobile handsets, which are positioned as products with mass appeal. As a part of the association, Sunny Leone has recently completed her first ever television commercial for Chaze Mobile which shot at exotic locales of Bangkok It is ready to hit the screen soon.
Meant for the ‘Common Indian Youth’, Chaze Mobile comes up with multiple ranges of superior & trendy mobile phones like ‘C123’ and ‘Jewel’ a big battery entery level handsets, C555 with big screen and big sound, C234 Touch and Type, C99 A Full soft touch Multimedia Phone to name a few powered with avant-garde features on the likes of dual sim, auto call recording, answering machines, multimedia, big speakers, spy camera alongside other additional user friendly features and attractive games and applications like Angry bird and Astro Pack etc.
Speaking on her association with the brand, Sunny Leone said, “I am very excited to be associated with such a young and vibrant brand like Chaze. I chose to associate with the ‘Brand Chaze’ because I am really impressed by Chaze’s ideology of bringing out mobile technology for the masses and personally feel connected with their vision.”
“This is my first TVC for any Indian brand and I am very charged up shooting for it. I am confident that the masses would like using the Chaze range of phones as it is very trendy to look at and offers true value for money,.” added Sunny Leone.
Chaze Mobile CEO Keshav Arora said, “Chaze is one of the most promising players in the country and we are very pleased to have associated with Sunny Leone, another rising star of Indian Cinema, for endorsing our mobile handsets. Chaze envisages reaching out to the masses across every nook and corner of the country through its strong distribution network and a high-quality after sales services network with 600+ service centers support pan India . Targeting to achieve a studious growth in the coming decade by providing ‘Quality and Assurance’, Chaze Mobile intends to ensure pertinent satisfaction to all its customers across the country. Chaze Mobile is also planning to set up a unit in Himachal Pradesh at a cost of Rs 2 billion for assembling of mobile handsets.”
Chaze Mobile are strategically priced between Rs. 1500 to Rs. 3500 for Indian consumers and are available through a strong distribution network spread across states like Uttar Pradesh, J&K, West Bengal, Punjab, Haryana, Punjab, Rajasthan, Gujrat, M.P, Maharashtra, Bihar, North East and Andhra Pradesh.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
