MAM
Channel [v] launches youth report for marketers
MUMBAI: Star India’s youth brand Channel [v] has launched FYI Youth Report 2010, a study commissioned by the channel to understand the youth better.
Through this research, the channel provides marketers a medium to comprehend best the youth and discover their ever evolving facets.
“FYI is the most organised and structured study, leading to significant research and findings about the youth,” the channel said.
The research comprised around 5000 respondents, with 800,000 internet ethnographies.
Star India EVP and GM – Channel [v] Prem Kamath said, “FYI Youth report 2010 is a Channel [v] initiative to demystify the largest and most profitable demographic of the country to brands. It is the most extensive guidebook of insights and trends of the Indian youth, which can be used by brands through its widespread findings. India’s most comprehensive youth research will help brands dissect the youth and know exactly what makes them tick.”
The study includes many variables such as gender, mainstream vs trendsetters as well as the various geographies to get a more holistic approach and cover all aspects of the youth.
Nine touchpoints such as entertainment, relationships, education and career are analysed to completely understand the respondent’s attitudes, behaviours and opinions.
The FYI research is undertaken amongst the top 20 cities in India in the time period of the first quarter of Year 2010, targeting the age group of 16-19 SEC AB.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
