Ad Campaigns
Chai Sutta Bar-backed Maatea announces its new initiative ‘Chai Bole to Maatea’
Mumbai: Maatea, the latest venture by Chai Sutta Bar, announces its new initiative, ‘Chai Bole to Maatea’. This heartwarming initiative brings together Indore-based influencers and their mothers to share stories, gossip, and their love for Maatea over a cup of tea. ‘Chai Bole to Maatea’ highlighted the special bond between mothers and their children, emphasising the simple yet profound joys of sharing a cup of tea. Maatea’s social media pages also posted videos of Influencers with their mothers.
Chai Sutta Bar co-founder Anand Nayak expressed his enthusiasm for the initiative – “Tea has a unique way of bringing people together, and with ‘Chai Bole to Maatea,’ we want to celebrate the cherished moments between mothers and their children. We are delighted to see influencers in Indore embracing this initiative and sharing their personal stories over Maatea.”
Chai Sutta Bar co-founder Anubhav Dubey added, “The essence of Maatea lies in creating memorable experiences around tea. ‘Chai Bole to Maatea’ is a tribute to all mothers and the irreplaceable bond they share with their children. We are thrilled to provide a platform for these heartfelt conversations.”
Chai Sutta Bar director Rahul Patidar stated, “We are proud to launch ‘Chai Bole to Maatea’. This initiative is about more than just drinking tea; it’s about honouring the beautiful tradition of tea drinking and the special relationships it fosters. Tea has always been a symbol of warmth, comfort, and connection. Through ‘Chai Bole to Maatea,’ we want to celebrate these timeless values. By bringing together influencers and their mothers, we aim to create a space where people can slow down, appreciate the moment, and share their personal stories.”
As part of the initiative, influencers shared their experiences on social media, showcasing their special moments with their mothers and highlighting the role of Maatea in their lives. This campaign aims to inspire others to take a moment to sit down with their loved ones and enjoy the simple pleasure of a cup of tea.
Maatea aspires to offer the finest tea experience in the country. Sourcing the best tea leaves from the lush gardens of Assam and West Bengal guaranteeing unparalleled freshness and flavour. The team behind Maatea is truly excited to introduce a tea that they believe will become a favourite among tea lovers.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
