Brands
CenturyPly puts consumers in the driver’s seat
MUMBAI: Knowledge is power, and CenturyPly just handed the keys to consumers. In a first for India’s building materials sector, CenturyPly has launched Jaaniye Phir Chuniye, a knowledge-driven campaign designed to simplify choices in a notoriously complex category. Central to the initiative is Advisir, India’s first consumer education mascot in the industry, tasked with guiding homeowners, architects, designers, and trade professionals through the maze of plywood and interior materials.
The campaign also introduces a direct customer helpdesk at customerhelpdesk@centuryply. “An informed consumer is a powerful consumer,” said CenturyPly. “With Jaaniye Phir Chuniye, we are bridging the knowledge gap in interiors and empowering people to make choices with clarity and confidence.” This initiative builds on CenturyPly’s legacy of consumer-first practices, including the CenturyPromise app for product authentication, 48-hour customer service, and a robust ecosystem connecting users with architects, designers, carpenters, contractors, and dealers.
By putting education at the centre of its narrative, CenturyPly is not just leading the market, it’s reshaping what leadership in the building materials sector should look like, transparent, responsible, and empowering.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
