Brands
CenturyPly puts consumers in the driver’s seat
MUMBAI: Knowledge is power, and CenturyPly just handed the keys to consumers. In a first for India’s building materials sector, CenturyPly has launched Jaaniye Phir Chuniye, a knowledge-driven campaign designed to simplify choices in a notoriously complex category. Central to the initiative is Advisir, India’s first consumer education mascot in the industry, tasked with guiding homeowners, architects, designers, and trade professionals through the maze of plywood and interior materials.
The campaign also introduces a direct customer helpdesk at customerhelpdesk@centuryply. “An informed consumer is a powerful consumer,” said CenturyPly. “With Jaaniye Phir Chuniye, we are bridging the knowledge gap in interiors and empowering people to make choices with clarity and confidence.” This initiative builds on CenturyPly’s legacy of consumer-first practices, including the CenturyPromise app for product authentication, 48-hour customer service, and a robust ecosystem connecting users with architects, designers, carpenters, contractors, and dealers.
By putting education at the centre of its narrative, CenturyPly is not just leading the market, it’s reshaping what leadership in the building materials sector should look like, transparent, responsible, and empowering.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
