Ad Campaigns
CenturyPly campaign aims to felicitate everyday heroes on Puja
MUMBAI: CenturyPly Heroes was an initiative to recognise and salute the carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large.
This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even start: the clay artisans who make the magnificent idols of the Puja. There are hundreds of artisans toiling overtime to make these beautiful idols a reality
Century Plyboards India, a brand in the plywood category which has been involved in aggressive brand-building with an intention to create a shift in the industry category from a commodity to a consumer product is back with its annual award winning campaign – CenturyPly Heroes 2017.
The campaign is in line with an attempt to celebrate the unsung heroes working behind the scenes to make celebratory times special for the rest of us.
The CenturyPly Heroes 2017 campaign aims to felicitate the everyday heroes who regularly bring alive the brand ideology in their everyday lives.
The campaign will invite people to share pictures of the idols being made or of the finished idols during the puja, along with the name of the artisans making them. There are several potter colonies in Kolkata, the most well- known being the ones at Kumortuli and Kalighat. People will be encouraged to go there and click pictures of these idols being finished up for work, and also of the idols once the Puja starts. Three of the artisans getting most number of entries, will be awarded, and the top five photographers will also win prizes.
CenturyPly MD Sanjay Agarwal said, “We want this campaign to reach out to the masses so that through their engagement with these unsung heroes, we can make a difference in the lives of these people, however small or big it might be. This initiative is all about touching lives and adding to the warmth and happiness of the city’s festivities.”
Teaser 1 – ‘Dhakis’ – 12-Sep-17- https://youtu.be/Bddamt_oIgs
Teaser 2 – Pandal – 14-Sep-17 – https://youtu.be/GsJTu_RV6dk
Teaser 3 – Kumoruli – 15-Sep-17 – https://youtu.be/t7Crxiq6nKQ
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
