Ad Campaigns
Centrum unveils campaign on bridging nutritional gaps
Mumbai: Centrum, a multivitamin brand, has launched an educational campaign to highlight hidden nutritional gaps in daily diets, even among those who maintain regular eating habits. Targeting adults and seniors over 50, the campaign addresses potential deficiencies and how to address them with the right multivitamins.
The campaign focuses on common nutritional gaps affecting many Indians due to inadequate micronutrient intake. Centrum encourages individuals to recognize early signs of deficiency, such as fatigue and joint pain, and to incorporate daily multivitamins alongside a balanced diet and active lifestyle. The films emphasise that a full plate does not always equate to complete nutrition.
Through clear visual demonstrations, the brand collaborates with health experts to showcase the role of multivitamins in filling nutritional gaps that can persist even with a healthy diet. Centrum multivitamins provide essential vitamins and minerals to meet daily nutritional needs.
Haleon ISC category lead- vitamin and mineral supplements Garima Gupta said, “In today’s fast-paced world, maintaining a truly balanced diet can be challenging. We recognize that food is deeply personal, connecting us to our culture, families, and memories. However, our modern lifestyle can sometimes create nutritional gaps, even when we enjoy a diverse diet. Our films illustrate these gaps through easy-to-understand visual demonstrations. Centrum multivitamins are tailored to Indian RDAs (recommended dietary allowance), helping to fill these gaps and keep us healthy health from within.”
Through this campaign, Centrum continues to educate Indians of all ages on how to listen to their bodies and understand their deeper nutritional needs. By promoting holistic wellness from within, we encourage everyone to feel the difference, every day.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
