Ad Campaigns
Centrum OstoCalcium honors women’s health on Osteoporosis Day
Mumbai: Centrum OstoCalcium, marketed by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) is elated to announce the launch of the new television campaign, ‘Do Haddiyon Ko Dum with OstoCalcium’. This campaign is aimed at inspiring women to take charge of their health and embrace life’s limitless possibilities by taking care of their bone and joint health. Centrum OstoCalcium is a tasty chewable tablet suitable for the convenient supplementation of Calcium and Vitamin D in adults.
In India, nine out of ten women have Vitamin D deficiency, and two out of three women have Calcium deficiency. These deficiencies may lead to weak and porous bones. According to Centrum Women’s Health Survey 2023 in collaboration with KANTAR, poor bone health is one of the top issues faced by Indian women.
With this campaign, Centrum OstoCalcium tells Indian women to live timelessly and enjoy life to the fullest by keeping their bones and joints healthy. The TVC highlights the vital role that strong bones and overall well-being play in unlocking the true potential of women’s lives at different life stages. It emphasizes the improved quality of life that healthy bones and joints can provide. With this TVC, Centrum highlights the need for Calcium and Vitamin D in a woman’s life, whether it is a young athlete aiming to break barriers, a mother managing her family’s needs, or a woman simply enjoying life’s playful moments.
Commenting on the TVC launch, Haleon ISC head of marketing Anurita Chopra said, “The latest TVC from Centrum OstoCalcium reflects our unwavering dedication to empowering women in placing their health as a paramount need. In Indian households, women often stand as the backbone of their family’s health. Nonetheless, they usually neglect their personal well-being for the sake of their families.
Commenting on the need for Indian women to prioritize their bone and joint health, Haleon ISC category head – vitamin & mineral supplements Garima Gupta said, “Our goal is to instil a sense of empowerment in women by narrating tales about tenacity, perseverance, and triumphs, empowering them to take charge of their own wellness journey. This journey begins with fundamental nutrients such as calcium and vitamin D, which play a pivotal role in maintaining strong and healthy bones.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
