Brands
CEAT hops on as segment sponsor for IPL 2015
MUMBAI: CEAT has hopped on board as one of the central sponsors for the Indian Premier League (IPL) 2015.
CEAT will be the prime sponsor for the Strategic Time Out segment in Pepsi IPL. CEAT and Pepsi IPL association leverages on common values between both the brands i.e. premium and dynamic. The association also acts as a perfect marriage between two brands that are youth centric.
CEAT as a brand has always been associated with cricket, which includes CEAT Cricket Ratings amongst others and recently launched CEAT Cricket gear. The tie up with Pepsi IPL will make CEAT’s association with cricket even stronger. The partnership with Pepsi IPL will leverage CEAT as a global brand, increasing its brand awareness in key markets.
CEAT will also be leveraging the partnership with Pepsi IPL through multiple on-ground and digital activations during the upcoming season. For its Facebook and Twitter followers, CEAT has planned contests around Strategic timeout. The contest will comprise tricky questions around strategic timeout creating buzz around this segment for cricket enthusiasts.
Additionally, this property will also allow the brand to be actively visible on various platforms for entire IPL period. CEAT will also be launching an app on cricket that will have elements of the IPL theme.
CEAT managing director Anant Goenka said, “We have signed a three year deal with BCCI by picking up the sponsorship of Strategic Time Out for Pepsi IPL. Pepsi IPL has emerged as the biggest cricket property in India and given CEAT’s long term association with cricket this became the perfect platform for us to come on board. This property allows us to bring saliency around the brand through which we hope to build value for our customers over the next three years. Further, this allows us to be synonymous with Pepsi IPL in the tyre category and bring excitement to both our internal & external customers.”
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
