Ad Campaigns
Catch Spices rolls out new TVC with Vidya Balan
MUMBAI: Catch Spices has rolled out a new spicy TVC with its brand ambassador, Vidya Balan.
Catch Salts & Spices has been on the vanguard of Indian spices, adapting tradition and adding innovation. The brand enjoys a pivotal place in Indian kitchens. Repositioned with the tagline, ‘Catch ka koi match nahin’, the communication is developed around the core product attribute of unmatched quality and innovation.
Vidya Balan plays the role of an intelligent wife, who makes her foodie husband cater to her wishes, thanks to the power of Catch spices that she has with her. The film has a humorous plot that revolves around Vidya, who smartly passes on her chores to her husband, who endlessly craves for tasty meals cooked by her.
In a light-hearted script, Vidya’s screen husband requests her to make his favourite dishes. In fact he wants them so badly that he offers to take care of all the work that Vidya has to do. Vidya, good-naturedly, takes full advantage of the situation. When Vidya is complimented on her ability to make her husband do all this, she passes the compliment to Catch Spices which is the secret of her fabulous cooking.
DS Spiceco business head O P Khanduja says, “The brand’s never-ending quest for quality, the low temperature grinding and no fillers policy guarantee that the flavours and aromas of the spices remain intact, giving them high potency needed to create delectable dishes. With the new tagline, we further reinforce the unmatched value and attributes of the brand to the consumers. The new TVC is a light-hearted take on how the wives use delicious home-cooked food to get their way.”
Everest Brand Solutions chief creative officer Rahul Jauhari adds, “We chose a humorous theme for the TVC with which the audience could identify easily. The film highlights the tagline which emphasises on the brand ethos. Vidya Balan with her impeccable acting skills has helped spread the message effectively, while maintaining the brand image and essence. We are sure the campaign would click well with our target audience.”
The film is a part of a larger campaign that has elements across mediums.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
