MAM
Casio India brings in Jacqueline Fernandez as brand ambassador
MUMBAI: Renowned Japanese electronics company Casio India has roped in Bollywood actor Jacqueline Fernandez on board as the brand ambassador for its women’s range of wrist watches, namely, Sheen, Baby-G and Enticer.
Casio India vice president Kulbhushan Seth says, “Jacqueline is a fashion maven recognised for her distinct and vibrant choices. Her natural inclination towards lifestyle and fitness works as a perfect alignment with our extensive selection of women’s watches.”
He further adds, “We view this collaboration as a crucial step in taking the women’s range of Casio watches to the next level and further strengthening our portfolio in the Indian market. With Jacqueline on-board and a growing range of women’s watches, we have an exciting line-up of activities and launches being planned.”
Speaking on her new role and affinity for the brand, Jacqueline mentions, “I have always admired and connected with Casio’s modern, efficient and extraordinary designs across its wide collection of women’s watches. Completely in sync with the latest international trends, Casio has something for every occasion and style, we can go from sporty and fun casual with Baby-G to sophisticated and subtle with Sheen and everyday stylish with Enticer. I am thrilled to be a part of Casio’s journey in India, a brand that has such a rich legacy of designing iconic timepieces.”
Brands
Kansai Nerolac tests paint in stratosphere for durability proof
Excel Everlast sent to 86,000 ft, survives -64°C and extreme UV exposure
MUMBAI: If walls could talk, this one would say it’s been to space and back. Kansai Nerolac has taken product testing to dizzying new heights quite literally by sending its exterior paint into the stratosphere in a bid to prove durability beyond the lab. In what the company calls a first for the Indian paint industry, a stratospheric balloon carried a payload coated with its Excel Everlast paint to an altitude of 86,000 feet above Earth. Up there, conditions are less “extreme weather” and more “near space”: temperatures drop below -64°C, ultraviolet radiation hits unfiltered, and atmospheric pressure is only a fraction of what it is at sea level.
Most materials struggle to survive such a hostile environment. This one didn’t. According to the campaign, the painted surface returned intact no visible damage, no compromise effectively turning a marketing claim into a high-altitude experiment.
The initiative, conceptualised by ULKA, moves away from simulated lab tests to something far more theatrical and verifiable. The campaign film documents the entire journey, positioning the exercise as proof rather than promise.
The test also doubles as a showcase for the Excel Everlast range, which includes features such as nano-silica-based protection, 30 per cent higher toughness and crack-bridging capability, along with a 20-year warranty claims now dramatised under conditions few buildings will ever face.
For Kansai Nerolac, the stunt is less about spectacle and more about signalling intent: in a category often dominated by functional messaging, it’s an attempt to turn durability into something tangible and memorable.
Because when your paint survives near-space, the neighbourhood monsoon suddenly feels like a very small test.
