Ad Campaigns
CashKaro’s “Aadat Badlo” urges smarter shopping for maximum savings
Mumbai: CashKaro launches its “Aadat Badlo” ad campaign to encourage consumers to adopt smarter online shopping habits for greater savings. The campaign shows how using CashKaro before shopping on platforms like Amazon, Flipkart, Myntra, and Nykaa can lead to significant cashback on top of regular discounts.
The campaign includes three ad films with catchy jingles and relatable scenarios, illustrating that while discounts are available on major online platforms, shopping through CashKaro before checking out can provide additional savings. The campaign’s tagline, “Pehle CashKaro, Phir ShopKaro,” reflects this habit change.
CashKaro’s co-founder, Swati Bhargava said, “We’ve always been passionate about empowering consumers to make informed financial decisions. Our ‘Aadat Badlo’ campaign is a testament to this commitment. We encourage everyone to break free from traditional shopping habits and discover incredible savings via CashKaro. It’s very simple, go via CashKaro to your favourite brand, shop & pay on their site, just how we normally do & we give you cashback on your total order value. We have paid out Rs 1000 crores in cashback & the potential for savings is limitless.”
With over Rs 1000 crores paid out in cash back so far, CashKaro users can transfer the cashback to their bank account or redeem it through Amazon Pay or Flipkart gift cards. The campaign launches just in time for the festive season, helping online shoppers save more through CashKaro.
CashKaro’s director-brand and creatives, Ishan Agarwal added, “Discount plus cashback is the perfect recipe to maximize savings on online shopping, especially during the festive season. Though online shopping in India has skyrocketed in recent years, many shoppers are still missing out on huge savings. Our ‘Aadat Badlo’ campaign encourages shoppers to adopt a smarter approach. CashKaro is like your secret weapon for maximizing savings on everything from beauty and fashion to electronics. It’s not just about discounts only; it’s about smarter shopping habits that benefit everyone.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
