MAM
Cartoon Network takes its Dexter promo to Mumbai
Cartoon Network is pushing its latest brand promotion exercise involving toon character “boy genius Dexter” through a series of roadshows. Dexter and his sister Dee Dee will visit Mumbai this Saturday and Sunday. The toon duo have already had stopovers in Bangalore on 6-7 April and New Delhi on 13-14 April.
On Saturday, the channel will hold three shows at St Andrews auditorium, in Western Mumbai’s Bandra suburb. Mumbai toon lovers can meet with Dexter and Dee Dee from 11-12 pm, 1-2 pm, 3-4 pm. Then on Sunday the popular toons visit the Crossroads mll, at Haji Ali in south Mumbai between 12-1 pm, 2-3 pm, 5-6 pm and finally between 7-8 pm.
Besides the direct contact meetings, there are contests where merchansides relating to the character like masks, flyers and posters are being given away. Cartoon Network prizes are also up for grabs.
The channel has also tied up with fast food outlet McDonald’s. Kids can also drop their entries there. Children can also visit the nearest outlet and drop their entries there.
As mentioned in an earlier report, five kids win exclusive Cartoon Network branded science laboratory equipment for their schools. In addition, over 200 kids will be given special Dexter branded digital watches.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
