Brands
Cars24 reveals new logo and look to focus on customers
From bold beginnings to a friendlier face, Cars24 refreshes its identity
GURUGRAM: Cars24 is putting the brakes on its all-caps past and steering into a calmer, more human identity. The company has unveiled a refreshed brand as it evolves from a fast-scaling transaction platform into a long-term car ownership ecosystem.
When Cars24 first hit the market in 2015, the aim was simple: get noticed fast. The bold, all-caps CARS24 shouted its presence in a fragmented, opaque market. And it worked. But as the platform became part of people’s lives at different stages, moving cities, expanding families, reassessing needs, the once-loud identity began to feel out of place.
“Being loud helped in the beginning,” said Cars24 founder and CEO Vikram Chopra. “Now, as the company has matured, our work speaks for itself. The new look reflects who we are today: calmer, more human, and focused on earning trust over time.”
The new Cars24 identity swaps all caps for sentence case and introduces an open circular logo. The circle symbolises continuity rather than completion, echoing the real-life cycle of car ownership where cars change hands and needs evolve. Its open form suggests flexibility and movement, rather than closure.
The familiar blue has also been replaced with a brighter, more vibrant shade, signalling attentiveness, warmth, and a human approach. Cars24 says the new look shows that trust does not have to feel distant, and scale can coexist with friendliness.
More than 1,200 hours of design work went into creating a brand that is simple, enduring, and adaptable. While products and services will continue to evolve, the refreshed identity is meant to stay relevant as Cars24 accelerates into its next phase of growth.
With this makeover, Cars24 is putting its mission front and centre: Better drives, better lives, helping customers make smarter choices while keeping support and systems reliable as needs change over time.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
