Ad Campaigns
Cars24, Milestone Brandcom launch OOH campaign in Bangalore
MUMBAI: Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has released an OOH campaign for Cars24, a platform which sales second-hand cars. Launched in Bangalore, the campaign aims at inviting customers to sell their cars at the city’s Cars24 branch in their very first visit.
The campaign is based on the insight that, in the current times, the selling of second-hand cars in India is an extremely complex process. In this market, car owners have to visit or meet a number of buyers before making that sale; and Cars24, a focused and specialised player in this domain, intends to make this technique easy with its unique process that allows the sellers to get the right price for their cars in their very first visit.
Cars 24 VP marketing Gajendra Jangid said, “We aim to provide a quick and convenient way for car owners to sell car in India. The campaign was strategically placed to test the OOH medium and to understand its impact to convey the brand communication to a wider audience. This quarter of the year is always good for used car market and we wanted to create a huge noise before the festive season.”
Milestone Brandcom CEO and managing director Nabendu Bhattacharyya added, “We got an opportunity here to introduce Cars24 to its core group of consumers through OOH and we have left no stone unturned to create a high impact campaign for the brand. The idea here remains to create buzz and drive home ample curiosity for customers to visit the store and get a first-hand experience on the value of their cars.”
“It’s a delight to witness such an outstanding response to this campaign. The planning of each site was done using detailed understanding of the city’s traffic pattern and showroom locations. Each site that has been chosen is a high-impact zone, ensuring maximum visibility. The innovation has already generated extensive exposure and significant buzz,” he added.
The campaign is spread over 70,000 square feet, encompasses large format billboards, bus shelters, buses, unipoles and gantry.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
