Ad Campaigns
Cars24, Milestone Brandcom launch OOH campaign in Bangalore
MUMBAI: Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has released an OOH campaign for Cars24, a platform which sales second-hand cars. Launched in Bangalore, the campaign aims at inviting customers to sell their cars at the city’s Cars24 branch in their very first visit.
The campaign is based on the insight that, in the current times, the selling of second-hand cars in India is an extremely complex process. In this market, car owners have to visit or meet a number of buyers before making that sale; and Cars24, a focused and specialised player in this domain, intends to make this technique easy with its unique process that allows the sellers to get the right price for their cars in their very first visit.
Cars 24 VP marketing Gajendra Jangid said, “We aim to provide a quick and convenient way for car owners to sell car in India. The campaign was strategically placed to test the OOH medium and to understand its impact to convey the brand communication to a wider audience. This quarter of the year is always good for used car market and we wanted to create a huge noise before the festive season.”
Milestone Brandcom CEO and managing director Nabendu Bhattacharyya added, “We got an opportunity here to introduce Cars24 to its core group of consumers through OOH and we have left no stone unturned to create a high impact campaign for the brand. The idea here remains to create buzz and drive home ample curiosity for customers to visit the store and get a first-hand experience on the value of their cars.”
“It’s a delight to witness such an outstanding response to this campaign. The planning of each site was done using detailed understanding of the city’s traffic pattern and showroom locations. Each site that has been chosen is a high-impact zone, ensuring maximum visibility. The innovation has already generated extensive exposure and significant buzz,” he added.
The campaign is spread over 70,000 square feet, encompasses large format billboards, bus shelters, buses, unipoles and gantry.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
