Ad Campaigns
CARS24 launches ‘A car for everyone’s budget’ campaign
NEW DELHI: Auto-tech company, CARS24, today, launched it’s latest campaign – ‘A car for everyone’s budget’ to offer affordable or budget-friendly pre-owned cars to its customers. Through this campaign, the company intends to address the growing demand of daily public transport commuters to own four-wheelers to continue social distancing norm and adjust in the ‘new normal’ world. The outdoor campaign is currently launched across Delhi – NCR and will soon be extended to other cities by August first week.
According to a recent survey by the company, there has been a potential impact of COVID2019 on the car purchase behaviour of daily commuters in India where people have shown a greater preference towards the other mode of transport than public transport. The survey also highlights that as a post lockdown effect, there has been an increase by 41 per cent in the intention of consumers to use private cars to commute and settle for pre-owned cars instead of brand-new cars to reduce pressure on their wallets. It further indicates that 48 per cent of CARS24’s customers prefer to own private cars.
CARS24 brand head Nida Naushad said, “Covid2019 has resulted in a more permanent shift in consumers’ attitude and shopping behaviour as well as how they commute. More people using public transport are finding it safer to own a private car but are still concerned about finding the right car in the budget. Hence, we decided to reach the customers where they are and target bus stops and metro stations. As a result, we witnessed an increase of 30 per cent on our website during the campaign period which is promising."
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
