MAM
Canon India launches new TVC through the lens of a wedding photographer
MUMBAI: Canon India has launched a new regional TVC titled ‘Weddings by Canon’ that captures the emotions and grandeur behind every Indian wedding through the eyes of a photographer.
The creative conceptualised by Lights On Production House was unveiled by South Film industry superstar Mammootty and aims to strengthen the brand’s commitment towards the wedding photography segment. In the first phase, the commercial will be aired in Kerala, Tamil Nadu, Andhra Pradesh, and Telangana.
Through this creative, the imaging brand hopes to connect with the couples who are planning one of the most unforgettable days of their new life together. The ad showcases the special moments leading up to the altar through the lens of the wedding photographer while highlighting the key role of the person behind the camera in chronicling those moments. The film depicts how the right camera can empower wedding photographers and filmmakers to seize such memorable moments in all the glory.
The film is directed by South Indian filmmaker Jis Joy, who has several box office successes to his credit in Malayalam, and stars actors Mahima Nambiar and Govind Padmasuriya, recognised for their work in Malayalam and Tamil cinema.
Canon India president & CEO Manabu Yamasaki said, “Our ecosystem of cameras and lenses are equipped to capture the finer details of such special occasions and become the trusted partner for to-be-married couples in their wedding planning. As one of the leading imaging brands, we have always strived to bring forth products and technological innovations that have strengthened the wedding photography industry. We shall continue to delight our customers by encouraging them to capture their milestone moments – even in the times to come.”
Canon consumer systems- products & imaging communication products director, C Sukumaran said, “As weddings become a combination of modernity and traditions, today’s consumers too are very clear about every detail they want for their big day – this includes choosing the equipment that goes behind capturing memories of that special day. This is what our latest campaign depicts, and we hope to spread knowledge about wedding photography gear among soon-to-wed couples.”
South India is one of the critical markets for Canon Business. The brand anticipates excellent growth potential in this sector. About 35 to 40 per cent of Canon India’s business comes from this sector. South India maintains the number one position in market share, Sukumaran further added.
The ad film was shot in Kerala- one of the most sought-after wedding destinations in the country with its pristine hill stations, beautiful beaches, and scenic backwaters.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
