Ad Campaigns
Canara HSBC Oriental Bank of Commerce Life Insurance launches Pension4life
Gurugram : Canara HSBC Oriental Bank of Commerce Life Insurance launches Pension4life Plan, an annuity product designed to provide financial independence to retired individuals, those near retirement or earlier. Under this plan, the customer gets a wide range of annuity options in exchange of a purchase price. The customer will get as many as 7 annuity options to choose from allowing them to lead a hassle free life. Customers can also have a joint life plan. The plan also offers flexibility to opt for the reverse mortgage option with banks or option of availing annuity for NPS (National Pension Scheme) subscribers.
Mr. Anuj Mathur, Managing Director & Chief Executive Officer, Canara HSBC Oriental Bank of Commerce Life Insurance Company said, “We at Canara HSBC Oriental Bank of Commerce life insurance understand the needs of an individual’s financial security post retirement which is one of the prime concerns of an individual near retirement. To fill this need gap we have launched this annuity product with 7 different options meeting the requirements of different customers by offering various benefits. We are confident that this plan will benefit those who are close to their retirement.”
Key highlights of the plan:
There are 7 annuity Options under the plan:-
Ø Option 1- Immediate Life Annuity(Single Life)
Ø Option 2- Immediate Life Annuity with Return of Purchase Price(Single Life)
Ø Option 3- Immediate Life Annuity with Return of Balance Purchase Price(Single Life)
Ø Option 4- Immediate Life Annuity with Return of Purchase Price on Critical Illness (CI) or Accidental Total & Permanent Disability (ATPD) or Death(Single Life)
Ø Option 5- Immediate Joint Life Annuity with Return of Purchase Price
Ø Option 6- Deferred Life Annuity with Return of Purchase Price (Single Life)
Ø Option 7- NPS – Family Income (option available only for National Pension System (NPS)subscribers)
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
