Ad Campaigns
Canara HSBC OBC TVC uses interactive storytelling to highlight online term plan
MUMBAI: Private life insurance company Canara HSBC Oriental Bank of Commerce Life Insurance has launched a new television commercial (TVC) for its flagship online offering – iSelect Term Plan. The humorous yet informative TV commercial aims at informing people about the attractive premiums offered by the plan along with the imperatives of taking a life cover. iSelect Term plan is not only a flagship offering of the Company but currently is also one of the most lucrative online term plan available in the market across various age brackets.
Designed and conceptualised by Leo Burnett, the commercial opens with a camera zooming into the sparkling eyes of a juggler who is shown flipping knives.
Based on a situational comedy, the juggler is performing inside a cafe where the audience is seen overwhelmed by his performance. As part of the balancing stunt, he takes out his phone from his pocket and displays screen towards the crowd, while continuously juggling the knives with other hand. The crowd is stunned not by the act but by the premium rates offered by iSelect Term Plan which appears on the phone’ screen. Seeing the audience’s reaction the juggler turns the phone screen towards him and he is also amazed to see the offer. Shocked by the offer, he loses his concentration and the knife falls directly on his feet making him yell comically “Mummy”.
The TVC ends unveiling the benefits and the message ending with “…..ye nahi lega toh beta bahut bada katega”.
Canara HSBC OBC Life Insurance COO Shalabh Saxena said “Life insurance is an emotional decision as it is an effort by an individual to keep his family protected from uncertain risks of life. So an informed decision is a must. In line with this, our latest commercial aims to inform consumers about the significance of term insurance plan apart from the lower rates the iSelect Term Plan offers. The tone of advertisement is educative in a very entertaining way while still conveying the affordable premium rates offered by iSelect Term Plan”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
