MAM
Calcutta HC refuses to stay Dettol Kitchen Gel TVC
NEW DELHI: Reckitt Benckiser has agreed before the Calcutta High Court that it will remove the visual in its television commercial claiming quantum of germs killed by use of the Dettol Healthy Kitchen and Vim Liquid.
However, the Court did not grant any stay of the TVC asserting that Dettol Healthy Kitchen was 100 times better at germ killing capability than Vim Liquid manufactured by Hindustan Unilever.
The matter has been listed on 18 March for further orders.
HUL had claimed that Dettol was a disinfectant/drug and therefore it could not be compared to Vim Liquid which does not have any disinfectant as an ingredient.
A statement from Reckitt Benckiser said that this meant that it could continue to compare its product with that of Vim. RBIL also claimed that prior to launch, it had got the product tested from an Independent Laboratory (SGS Laboratory, India) and got it certified that apart from cleaning, it provides 99.9% Germ Kill and compared to Vim LIQUID, manufactured by HUL, it is 100 times better, when diluted like all dishwashing liquids.
On Friday last, Dettol aired a TVC for its Kitchen Cleaner that showed HUL‘s Vim as the weaker product. In reply, HUL‘s Vim published a front page print ad in The Times of India on Sunday, asking consumers to choose between a harsh antiseptic and the power of 100 lemons to clean a child‘s tiffin box. In the end, the ad says ‘No one removes grease better. No one removes germs better. That‘s a Vim challenge!‘.
It also took the legal course with the Calcutta High Court passing an order last Friday, asking RB to remove the portion where Vim is shown in the ad.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
