MAM
Cadbury to launch its first TVC for Tang
MUMBAI: Cadbury India, a part of Kraft Foods, has launched its first marketing campaign in India for its global power brand, Tang.
The spot is developed by Bates 141.
According to the company, the Tang television commercial showcases the innate creativity, talent and enthusiasm in every child.
The launch of this TVC will be supported by a robust marketing campaign, including activations and sampling in urban and semi-urban cities across India. The communications campaign will be also leveraged through digital media.
Said Cadbury India powdered beverages, gum and candy director Narayan Sundararaman, “Findings from our research with mothers and children reveal that a child‘s day is no different from that of an adult, with the level of activities that they perform during the day in school and through other extracurricular activities. Our campaign focuses on a mother‘s continuous effort to create a fun and exciting atmosphere to bring out the best in her child.”
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
