MAM
Cadbury Bournvita returns as sponsor of Jhalak Dikhhla Jaa 6
MUMBAI: Jhalak Dikhhla Jaa, the celebrity dancing reality show, is all set to return with its sixth season on Colors and the channel has renewed the sponsorship deal with Cadbury Bournvita.
Bournvita will continue to be the presenting sponsor of the BBC Worldwide’s show.
Talking about this revived association Colors CEO Raj Nayak said, “Cadbury has always been associated with our channel. Earlier it was because of Bournvita Quiz Contest and also Jhalak Dikhhla Jaa Season 5, which was the first big step for Cadbury. They were very happy with the success of JDJ Season 5 and hence, wanted to continue our association. We, at Colors, are glad that Cadbury’s Bournvita is once again the title sponsor of Jhalak Dikhhla Jaa season 6.”
When asked about the association Madison Media senior VP head of Pinnacle Mumbai Shekhar Banerjee said, “We decide to invest behind reality and talent shows only if the Return on Investment (RoI) justifies. Through propriety researches and RoI linked analytics today we have build a very scientific decision making matrix to choose what property to buy and at how much cost to buy it. Jhalak Dikhhla Jaa has been not just one of the best performing talent shows on Indian television, but with relevant integration it has also delivered a very good RoI on the brand scores of Cadbury Bournvita.”
While Raj Nayak declined to provide details about the other sponsors, he said that efforts are on to reinvent the show this season.
Talking about the unique selling point (USP) of the show, Nayak added, “Jhalak Dikhhla Jaa is based on American show ‘Dancing with the Stars’ which is a novel concept. We have the best recall of judges with Madhuri Dixit, Karan Johar and Remo Dsouza. Besides, the variety of the contestants is also its USP.”
This season’s contestants include singer Shaan, television actors Dhrashti Dhami and Shweta Tiwari.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
