Brands
Cadbury Bournvita Biscuits introduces new tiffin pack
MUMBAI: Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.
The company sees the morning snacking occasion as a big opportunity for a product that brings together taste and nutrition as Cadbury Bournvita Biscuits has been positioned as a purposive morning product that has the pro-health vitamins along with the goodness of Bournvita, a drink Indian consumers have loved for decades.
The new tiffin pack aims to offer convenience, freshness and portion-control in serve size packs of six cookies (27.8) gm each, according to a company statement. The pack will have nine such tiffin packs.
Cadbury Bournvita Biscuits is the company’s second brand in the biscuits category after Oreo, which was launched in 2011. Since its launch in April 2016, Cadbury Bournvita Biscuits has seen good response from consumers for its crunchy, chocolaty taste.
Reinforcing its positioning of ‘Taiyyari Jeet Ki’, the inner tiffin packs come with a ‘Today, I will….’ section that allows mothers to write the pledge of the day for their children when they carry the pack for an out-of-home snack. The inner pack serves as a way to initiate a dialogue between mothers and children and for mothers to prepare their children for the challenges that the day brings along.
Mondelez India Foods Biscuits India, marketing associate director Chella Pandyan said in a statement, “The morning consumption occasion is the single-largest consumption occasion for Biscuits in India. With the success of Cadbury Bournvita biscuits, the next step for us was to rollout the product in larger-pack sizes to further build on our play in the morning consumption occasion. We have also tried to build on a mother’s brand positioning of Taiyyari Jeet Ki (preparing for a win) through some interesting packaging innovation aimed at facilitating a fun interaction between mothers and children.”
The tiffin pack has been priced at Rs. 60 and will be rolled out across India.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
