Ad Campaigns
BYJU’S pays tribute to Mahatma Gandhi on his 152nd birth anniversary
Mumbai: Ed-tech firm BYJU’S has released a new ad film- ‘Bapu Ki Awaz’ that celebrates Mahatma Gandhi’s thoughts and ideas.
The film featuring veteran actor and Padma Shri awardee Manoj Kumar celebrates four real-life heroes who have gone above and beyond to carry forward the legacy and philosophy left behind by Gandhi in their everyday lives. Invoking a deep sense of nostalgia, the film also marks Kumar’s return to the screen after 25 years as a doting grandfather who brings to life the virtues of his ‘favourite hero’- Bapu, by celebrating exceptional people who walk among us today.
The film was released on Gandhi’s 152nd birth anniversary. Conceptualised by BYJU’S in-house team and directed by Sonal Batra, Bapu Ki Awaz celebrates the inspiring stories of extraordinary Indians who have brought about an impactful change in the lives of others by following in his footsteps and imbibing his ideals, values, and principles.
It showcases the exemplary work done by four real-life heroes – Dr Sapan Kumar Patralekh, headmaster of a school in Jharkhand who converted roadside clay walls into blackboards to continue teaching students during the pandemic, Dr Ganesh Rakh, a doctor with a mission to save girl children, Padma Shri Jamuna Tudu, who fought the jungle mafia to safeguard over 100 acres of forests, and Pradhan Mantri Rashtriya Bal Puraskar awardee Kameshwar Waghmare, a 14-year old who saved two kids from drowning. These individuals and their persistence has proved time and again that we can create a better world for everyone to live in.
BYJU’S VP- brand and creative Strategy Vineet Singh, said, “Mahatma Gandhi’s values and principles are held in high regard across the world. His teachings on Satya, Ahimsa, and Sarvodya have always encouraged millions of people. With this digital film, we at BYJU’S want to pay an ode to the Father of our Nation and inspire everyone to evoke their inner Gandhi. By bringing forth the stories of these real-life heroes, we intend to encourage our next generation to follow the path of righteousness.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
