Brands
Buzzoka launches Influencer Marketing Outlook 2019
MUMBAI: Integrated influencer marketing platform Buzzoka has released the second edition of its annual ‘Influencer Marketing Outlook’ series. As per the survey, which was conducted with over 500 brands and content creators, Instagram is the primary choice of brands for influencer marketing.
The report that tries to provide a provide holistic understanding of influencer marketing ecosystem in India highlights that 69 per cent of brands spend $ 50,000 per year on influencer campaigns, while 27 per cent go ahead to spend $ 1,00,000 per year. Out of these, 77 per cent brands see huge potential in Instagram as the primary choice for influencer marketing, followed by Facebook at 54 per cent.
The report also forecasted a market potential for 2019 predicting that top three platforms for influencer marketing will be Instagram (69 per cent), LinkedIn (8 per cent) and TikTok (8 per cent). The increased growth in influencer marketing and successes in 2018 has inspired the brands to spend more on influencer marketing. 73 per cent brands will thus be investing more.
Buzzoka co-founder Ashutosh Harbola said, "We are glad to unveil the second annual report highlighting the substantial facts that are driving the market growth. Influencer marketing has never been more important with the years passing by. The consumers continue to trust word of mouth versus other forms of marketing.”
He further stated, “Being a key player in the industry, backed by the passionate team of experts, we are really optimistic that influencer marketing has the potential to grow manifolds in the coming years. Also, we are gung-ho on the inclusion of commoners in the gambit of influencer marketing and hope a billion dollar industry is waiting in India to be explored.”
Brands
YFLO appoints Tania Nijhawan as president for 2026-27 term
Dentist-entrepreneur to lead women’s body amid rising focus on leadership
NEW DELHI: Young FICCI Ladies Organisation (YFLO), the women’s arm of FICCI, has appointed Tania Nijhawan as its president for the 2026-27 tenure, effective April 2026, at a time when conversations around women’s leadership in India are gaining fresh momentum.
A cosmetic and paediatric dentist with over 15 years of experience, Nijhawan is the founder of Udana Wellness, a multi-speciality clinic in Vasant Vihar known for its focus on advanced treatments and patient-centric care. She also serves as director at Nijhawan Group and is an active investor in start-ups across health, wellness and hospitality, including Nuts For Us.
Her academic credentials include advanced training from global institutions such as New York University, the University of Southern California and University College London, shaping her multidisciplinary approach across dentistry and wellness.
YFLO has long positioned itself as a platform for leadership, entrepreneurship and professional growth, bringing together women across industries to drive dialogue and collaboration. Under Nijhawan’s leadership, the organisation is expected to sharpen its focus on cross-sector engagement and meaningful, future-facing conversations.
Speaking on her appointment, Tania Nijhawan said, “YFLO has always stood for meaningful engagement and forward-thinking dialogue. I look forward to building a platform that not only encourages exchange of ideas but also actively supports emerging voices and creates opportunities for collaboration across sectors.”
She added, “The Women’s Reservation Bill, which seeks to reserve 33% of seats for women in the Lok Sabha and State Legislative Assemblies, is not just a policy shift, it is a generational opportunity. It acknowledges the urgent need for women to have a stronger voice in shaping the nation’s future. True progress lies not just in representation, but in enabling women to lead with agency, confidence and impact.”
As president, Nijhawan will focus on curated programming, high-impact industry conversations and initiatives that bring together women across disciplines. Her theme for the year, “Lead With Your Light,” signals a push towards purpose-led leadership and greater confidence among emerging voices.
Her appointment marks a new chapter for YFLO, one that aims to align leadership, enterprise and policy at a time when women’s voices are increasingly central to India’s growth story.
