Brands
Burger King turns up the heat in Tirupati with new outlet on Air Bypass Road
MUMBAI: Pilgrims in Tirupati just got a side of fries with their faith. Burger King® has officially flipped the switch on its first restaurant in the temple town, unveiling a swanky new outlet on Air Bypass Road. The launch marks the flame-grilled giant’s 113 store in south India, signalling its intent to serve more than just devotion in the spiritual capital.
Burger King’s entry into Tirupati drew over 100 families to its vibrant launch event, featuring traditional ribbon-cutting, festive decor and a smorgasbord of family-friendly activities. But it wasn’t just the ambience that had the crowd cheering—the real star of the show was the menu.
From the globally loved Whopper® in Veg, Chicken, and Mutton variants to regional flavour bombs like Chicken Tandoori and Makhani Burst, the outlet caters to a variety of cravings. The spread also features vegetarian mainstays such as the Crispy Veg and Hot ‘n’ Saucy. For sweet finales, guests can indulge in thick shakes, Choco Lava Cake or Sundaes, while sipping on barista-style brews like Hot Chocolate and Masala Chai from the Burger King Cafe.
For those seeking culinary kicks, the Korean Range ups the ante. The Korean Spicy Chicken and Paneer Burgers, Korean Wings, and Korean Fries offer a bold twist that’s anything but mild. The brand continues to champion innovation and taste diversity.
Blending tech with taste, the Tirupati outlet features Self-Ordering Kiosks, QR Code Table Ordering and Table Service to keep the queues at bay and the burgers flowing. With its digital-first philosophy, Burger King is also dangling tempting offers: Two veg burgers for Rs 79 and 2 chicken burgers for Rs 99, alongside app-exclusive deals for dine-in guests.
Commenting on the new store, Burger King India CMO Kapil Grover said, “Tirupati is a significant location for us—not just for its cultural importance, but also for the vibrant community we’re excited to serve. With this launch, we bring Burger King’s signature taste and digital convenience to Tirupati, while staying true to our promise of quality, taste, and value”.
He added, “Every new restaurant we open brings us closer to diverse communities across India. Our focus is to deliver a memorable guest experience through taste innovation, digital-first ordering, and exceptional value”.
With its modern, family-friendly design and a flavour-packed menu, Burger King’s Tirupati debut delivers a wholesome bite of global appeal with local flavour.
Brands
Malaika Arora launches accessories brand Maejoy
The Bollywood star’s lifestyle brand, built with Myntra and Exceed Entertainment, promises aspirational fashion without the high price tag
MUMBAI: Malaika Arora is not the first Bollywood star to put her name on a brand, and she will not be the last. But Maejoy, the accessories label she has launched in partnership with Myntra Jabong India Private Limited (MJIPL) and talent outfit Exceed Entertainment, at least has a sharper pitch than most. The brand drops with 250-plus styles spanning handbags and lab-grown diamond jewellery, two categories that sit squarely in the sweet spot between aspiration and affordability, and lands on Myntra’s platform from day one, putting it in front of millions of shoppers without breaking a sweat.
The handbag range covers the full gamut: crossbody bags, structured shoulder bags, bucket bags, totes, workwear classics, backpacks and clutches, rendered in synthetic leather, raffia, braids, satin, rhinestone and metallic finishes. The jewellery line runs to rings, earrings, pendants, bracelets and tennis bracelets in silver, gold and rose-gold tones, set in 925 sterling silver with IGI and GCI certified lab-grown diamonds. The brand’s guiding philosophy, “The Joy of Being Me,” stakes its claim on individuality and self-expression; its three brand pillars, Authentic, Empowering, Accessible, are the usual suspects, though the lab-grown diamond bet is savvier than it sounds. Lab-grown stones now sell at a fraction of the price of mined ones, and the category is growing fast in India as younger buyers wise up to the arbitrage.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business, or through my personal style, I’ve championed the idea that fashion should be empowering yet effortless. The brand aims to democratise global fashion trends while offering women something that extends the feeling of luxury every day, be it a lab-grown diamond or a perfectly crafted handbag,” said Malaika Arora, founder of Maejoy
MJIPL, the B2B wholesale arm of Myntra, is putting its design and brand-building muscle behind the venture. Suman Saha, chief experience officer and head of house of brands at MJIPL, was bullish on the tie-up.
“Maejoy brings together Malaika Arora’s distinctive style perspective with a strong proposition in the accessible yet elevated accessories space. We believe the brand’s fashion-forward designs and thoughtful positioning will connect strongly with discerning consumers.”
Suman Saha, chief experience officer, head of house of brands, MJIPL
Afsar Zaidi, chief executive of Exceed Entertainment, the talent management firm that helped broker the deal, has worked with MJIPL before and was characteristically direct about what makes Arora an unusually bankable partner.
“Building celebrity-led brands requires a delicate balance of authenticity and market viability. Malaika is a rare talent who commands equal respect as a fashion icon and a savvy businesswoman. We are proud to facilitate this partnership that brings together her creative clout and Myntra’s brand-building excellence,” said Zaidi
Celebrity fashion brands live or die on one question: does the star actually wear it, or is the cheque the only thing they signed? Arora, who has spent three decades as one of Bollywood’s most-watched style references, has at least built a plausible case. Maejoy is live now on www.myntra.com and the Myntra app. The real test, whether shoppers buy the handbag or just the hype, starts today.
