Brands
Burger King India joins the Loveyapa lovefest with exclusive combo & contest
MUMBAI: Romantic comedies and fast food—what could be a more perfect pairing?
Burger King India has teamed up with Phantom Films for the much-awaited Gen Z rom-com Loveyapa. Starring debutants Khushi Kapoor and Junaid Khan, this fresh take on modern relationships hits theatres on 7 February 2025. With a blend of quirky humour and painfully relatable breakups, this movie promises a ride as satisfying as a Whopper.
In true Burger King style, the brand has rolled out a special menu item to celebrate the film: the “Loveyapa Combo”. This indulgent set features a Whopper Jr. with cheese, saucy fries, and a chocolate thickshake. Whether you’re sharing it with bae or devouring it solo while scrolling memes, this combo is here to soothe your soul (and stomach).
Available both online and at all Burger King outlets nationwide, the combo reflects the playful chemistry of Khushi Kapoor and Junaid Khan. But is it better than your last date? That’s for you to decide.
What’s a Gen Z campaign without a meme fest? Burger King’s Loveyapa UGC Contest invites fans to create their own memes using screenshots from the film’s trailer. With exciting prizes up for grabs, it’s a perfect way to channel your inner content creator while hyping the movie’s release. Can you make the internet LOL? The challenge is on.
Burger King India chief marketing & digital officer Kapil Grover said, “Burger King has always been about meaningful connections with our Gen Z guests. Loveyapa’s script and cast perfectly fit into our brand world. With Junaid Khan’s much-anticipated debut and Khushi Kapoor’s charm, this movie promises to strike a chord with India’s youth, and we’re thrilled to be part of its journey.”
Phantom Studios CEO, Srishti Behl shared her excitement about the partnership, “The movie, with its fresh take on love and relationships, aligns perfectly with the dynamic and youthful energy of Burger King. The ‘Loveyapa Combo’ captures the playful spirit of the film, resonating with today’s Gen Z. It’s exciting to see this partnership come to life, reaching young audiences through a brand that truly speaks to them.”
Directed by Advait Chandan and produced by Phantom Studios and AGS Entertainment, Loveyapa isn’t just about the leading pair. With Ashutosh Rana, Kiku Sharda, and a talented ensemble cast, the film dives deep into the bittersweet truths of love, heartbreak, and everything in between.
Burger King’s cheeky, bold persona is a perfect match for Loveyapa’s modern take on romance. It’s a love story told through crispy fries, melty cheese, and of course, a side of laughs. The combo and contest are sure to make waves, drawing both foodies and movie buffs alike.
Grab your ‘Loveyapa Combo’ and tell us: does food really taste better when paired with rom-coms? Only one way to find out!
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
