Ad Campaigns
Burger King partners Mumbai Indians to encourage young girls
MUMBAI: This cricket season, Burger King has partnered with Mumbai Indians for its summer brand campaign ‘Great Burgers at Amazing Prices’.
In an endeavour to further strengthen the ongoing partnership and take it forward to a noble cause, Burger King took a step towards fulfilling its “Sixes for Kings” programme. At an event held yesterday in the Churchgate outlet, Burger King pledged three meals for every six hit by the Mumbai Indians to the children of Avasara Leadership Foundation.
Uniting in the spirit of cricket, Burger King hosted an evening of fun and games for 30 children from Avasara Leadership Foundation with none other than Mumbai Indians legend Kieron Pollard, super player Mayank Markande and the most recent Man of the Match Ishan Kishan. The girls from the foundation were inspired after hearing the cricket stars speak about their own journeys towards achieving success. The engagement sought not only to motivate the young girls to pursue their dreams, but also leveraged the interest in IPL and cricket to raise awareness for the cause.
Burger King India CEO Rajeev Varman says, “We are happy to have partnered with a team that shares the same passion as ours to drive a noble cause. Each six scored by Mumbai Indians has contributed in working towards a larger cause. Each six that sailed over the boundary will also help the girls believe that no boundary line is impossible to cross.”
Avasara Leadership Foundation founder Roopa Purushothaman adds, “We are grateful to Burger King for organising such a memorable event for the children and their ongoing support to our organisation. The children truly cherished every moment spent with the cricketers.”
Burger King believes in setting up responsible models of social responsibility to contribute to the society. In addition to supporting Avasara, Burger King has in the past also supported Rooms to Read. Some of its initiatives include donating Re. 1 for the cause of girls’ education, encouraging in-store donations over the years, to name a few.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
