Ad Campaigns
Burger King partners Mumbai Indians to encourage young girls
MUMBAI: This cricket season, Burger King has partnered with Mumbai Indians for its summer brand campaign ‘Great Burgers at Amazing Prices’.
In an endeavour to further strengthen the ongoing partnership and take it forward to a noble cause, Burger King took a step towards fulfilling its “Sixes for Kings” programme. At an event held yesterday in the Churchgate outlet, Burger King pledged three meals for every six hit by the Mumbai Indians to the children of Avasara Leadership Foundation.
Uniting in the spirit of cricket, Burger King hosted an evening of fun and games for 30 children from Avasara Leadership Foundation with none other than Mumbai Indians legend Kieron Pollard, super player Mayank Markande and the most recent Man of the Match Ishan Kishan. The girls from the foundation were inspired after hearing the cricket stars speak about their own journeys towards achieving success. The engagement sought not only to motivate the young girls to pursue their dreams, but also leveraged the interest in IPL and cricket to raise awareness for the cause.
Burger King India CEO Rajeev Varman says, “We are happy to have partnered with a team that shares the same passion as ours to drive a noble cause. Each six scored by Mumbai Indians has contributed in working towards a larger cause. Each six that sailed over the boundary will also help the girls believe that no boundary line is impossible to cross.”
Avasara Leadership Foundation founder Roopa Purushothaman adds, “We are grateful to Burger King for organising such a memorable event for the children and their ongoing support to our organisation. The children truly cherished every moment spent with the cricketers.”
Burger King believes in setting up responsible models of social responsibility to contribute to the society. In addition to supporting Avasara, Burger King has in the past also supported Rooms to Read. Some of its initiatives include donating Re. 1 for the cause of girls’ education, encouraging in-store donations over the years, to name a few.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
