MAM
Burger King launches a limited edition The Bigg Boss Whopper
MUMBAI: Burger King in association with leading Hindi General Entertainment Channel, Colors, launches a limited edition Whopper to commemorate the successful completion of its first year of operations in India. The Bigg Boss Whopper, named after the hugely popular Bigg Boss Double Trouble, promises to double up the experience for all Whopper (R) lovers. The limited edition BIGG BOSS WHOPPER was unveiled by the glamorous Neha Dhupia at the BURGER KING outlet at Andheri today.
Speaking on the anniversary, Burger King India CEO Rajeev Varman commented “We are absolutely overwhelmed by the response we’ve received in India. We are delighted to see the growth our brand has achieved in just one year of operations here and look forward to continued success here. India is a strategic market for us and is well poised to be one of our largest markets globally” On the launch of The Whopper ®, he added “We have sold more than 2 million Whoppers (R) in India and The BIGG BOSS WHOPPER ® is a perfect treat for all the Whopper lovers out there. With Its juicy, saucy, fiery and crunchy favour, The BIGG BOSS WHOPPER doubles up in taste, size and experience” On the association with COLORS, Mr Varman added “We wanted to add some more excitement to the Whopper and BIGG BOSS NAU was the perfect choice. Just like the show, The BIGG BOSS WHOPPER is BIG and DOUBLES up in taste and experience with its juicy, saucy, fiery and crunchy flavour. We are confident that the association will bring us closer to our consumers and build-in a stronger brand recall”
The BIGG BOSS WHOPPER will be available in three variants – Veg, Chicken and Mutton at all the BURGER KING outlets in India till January 2016.
Commenting on the association, Colors CEO Raj Nayak said, “Food and entertainment are two elements which always go hand-in-hand. Bigg Boss has always presented parivarik entertainment avenues to viewers, much like how Burger King is about creating a family experience with its delectable menu options. As Double Troubles brews in the Bigg Boss house this year, the fieriness of the contestants and their journey has been perfectly captured in the limited edition BIGG BOSS Whopper. Having said that, we would like to congratulate Burger King on completing the one-year milestone in India, and look forward to building a strong relationship with the brand.”
Speaking on the launch the very excited Neha Dhupia commented “I am glad to be a part of this association, I am a huge fan of the Whopper and I am glad that now I can have it in India as well. My personal favourite is the Mutton Whopper; however I have now added the BIGG BOSS WHOPPER to that list. The BIGG BOSS WHOPPER is full of flavour and crunch and every bite makes you crave for more. The BIGG BOSS association has further added to the excitement quotient of the WHOPPER®. I am sure like me with each bite you will wonder which of the BIGG BOSS contestants does each flavour resonates with”
Burger King opened its first outlet in India on 9th November 2014 at Select City-walk mall in Delhi; now operates 32 restaurants across Mumbai, Delhi NCR, Pune, Bengaluru, Chandigarh, Punjab and Hyderabad and is all set to launch its first outlet in Chennai this month.
Prior to the launch in India, BURGER KING conducted an extensive research across cities to understand the taste preferences of consumers in India. The product development process was started from scratch, with the entire menu developed in India to suit the Indian taste palates. The India menu was tested through consumer research with 3000 consumers prior to the launch. Apart from the flagship Whopper (R), which is available for Indian consumers in Veg, Chicken and Mutton variants, the brand also has on offer a very unique and tasty Chicken Tandoor Grill burger which is one of the bestselling product and a favourite across markets. In its endeavour to offer innovative and great tasting products to customers, the brand has recently introduced Hi-Fries in three variants – cheesy, Italian and Chicken and Chicken Keema Crunch burger.
BURGER KING has also introduced a very easy upgrade to combo pricing that helps customers enhance their dining experience. You can upgrade any burger to a combo including fries and a fountain drink at just INR 50 across the menu.
The unique appeal for Burger King lies in the quality where the brand is conscious of its standards and uses 100 percent protein like chicken and mutton to form the patties and uses pulp of real fruit in its shakes. The quality is reflected clearly in the superior taste and helps the brand live up to its promise of ‘Taste is King’.
In a constant endeavour to improve guest experience, BURGER KING has recently launched its delivery services in India. Capitalizing on online apps which are finding a huge appetite among urban customer, BURGER KING® has developed a single user-friendly tech enabled platform, to provide current and potential customers faster access to the much loved burgers at the click of a button. This speed of delivery has been centred around ensuring no compromise on product quality and is focused on enhancing overall customer experience.
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
