MAM
Budweiser urges ‘Let Your Sound Be Seen’ in new ad
MUMBAI: Budweiser Experiences today announced the launch of its first ever TVC in India ‘Let Your Sound be Seen’. Budweiser Experiences believes in unlocking freedom for fans through music and this year the brand took a step further in shaping the electronic music culture in the country.
This TVC marks the third milestone in the brand’s larger-than-life music campaign. Budweiser Experiences kick started its 2017 music campaign by activating a completely new occasion- Halloween across India, a one of a kind experiential urging consumer to come forth and “Join the Fearless”. This was followed by launching BUDx, India’s first electronic music lab in New Delhi where electronic music creators, curators and consumers gathered for three days of workshops, masterclasses, panels and events done in collaboration with Boiler Room.
The TVC developed by creative agency Wieden and Kennedy, is a 45-second film that captures the brand philosophy and is a war cry for the youth to express their true self through music.
The film is a testament to the young and bold, those who live by their own beat and aren’t afraid to show it to the world. It’s about a young woman who is free to live life on her own terms. Music is her expression for freedom and uses that expression for amping up the energy around her.
ABInBev, India marketing director Kartikeya Sharma says, “2017 has been a fantastic year for Budweiser Experiences, as we brought to life never-seen before music and cultural experiences like Halloween and BUDx in India. Our first made-in-India TVC captures how music provides real freedom to today’s millennials and inspires them to live life on their own terms. Budweiser Experiences will continue its agenda of effective storytelling and impactful story-doing in the coming year as well.”
Wieden and Kennedy Delhi creative director Jonathan George adds, “Our task was to make an international brand feel approachable to the Indian millennial via the passion point of music. Hence, we showed a house party that makes you wish you were there, combining a modern vibe with the spontaneity of the Indian scene. We wanted to give a message that through music, anyone and everyone can show their true selves. Getting the music right was equally crucial, and Jungle’s ‘Busy Earnin’ gave us the perfect texture of old-school synth and energetic dance music.”
Budweiser Experience’s multi touch-point music campaign has been rolled out across all platforms of media like print, electronic, outdoor and digital medium.
MAM
Gurpreet Singh named President of DishTV Alumni Network
Former Dish TV executive to lead community building and collaboration.
MUMBAI: Back to the dish, but this time it’s about connections, not channels Gurpreet Singh is returning to familiar territory with a new mandate that swaps subscribers for relationships. Singh has been appointed President of the DishTV Alumni Network, a move aimed at strengthening ties among former employees and building a more engaged professional community around the Dish TV ecosystem. The initiative reflects a growing trend among large organisations to formalise alumni networks as platforms for collaboration, mentorship and business opportunities.
The appointment draws on Singh’s deep-rooted history with Dish TV, where he held multiple leadership roles over nearly a decade. As National Business Head between June 2019 and September 2020, he oversaw profit and loss as well as operations, managing revenues of Rs 6,000 crore and leading a team of around 1,250 employees across the country. His tenure included working alongside two regional business heads and 16 circle heads, underscoring the scale of operations he handled.
Prior to that, Singh served as Executive Vice President and National Head for Sales and Revenue from 2016 to 2019, and earlier as Senior Vice President and National Head for Sales and Revenue. He also briefly led international operations as Country Head for Sri Lanka, further expanding his exposure across markets.
His broader career spans leadership roles across telecom and consumer businesses, including a stint as Chief Operating Officer at Bharti Airtel’s Malawi operations, senior leadership roles at Reliance Communications, and earlier positions at Hindustan Sanitaryware and Kodak India, where he spent over a decade.
In his new role, Singh is expected to focus on reconnecting former employees, fostering collaboration, and building a structured alumni ecosystem that leverages shared experience and industry networks. As companies increasingly recognise the long-term value of their extended workforce, the DishTV Alumni Network appears set to turn nostalgia into a strategic asset, one connection at a time.
