Brands
Budweiser brings ‘What’s Brewing’ to India
MUMBAI: Budweiser’s latest campaign ‘Always Brewing’ derives its genesis from the brand’s core principles of freedom, authenticity and ambition, and engages with today’s generation- who, like the brand, are infused with the drive of constant progress and perfection.
Kickstarting this campaign will be the launch of ‘What’s Brewing’, Budweiser’s global music property for the first time in India. This event will demonstrate how music and Budweiser are constantly brewing, showcasing three different music genre stages at a single venue, with simultaneous performances by 11 hot electronic musical acts of the country.
AB InBev, India South East Asia MD Kartikeya Sharma said, “Electronic music culture in India is very dynamic and millennials are extremely keen to explore newer music experiences. ‘Always Brewing’ is an attempt to strengthen our relationship with our target audience by introducing them to newer experiences in the evolving world of music.”
Budweiser is bringing the first-ever Indian edition of one of the leading global electronic music festival ‘Electric Daisy Carnival’ on 12-13 November 2016 at Buddh International Circuit in Noida. The Vegas-style festival will see mesmerizing performances from over 40 international and Indian artistes combined with a unique carnival like atmosphere.
Completing the on-ground experience would be ‘Budweiser Unknown’ – Budweiser’s interactive office outreach program that targets millennials in multiple cities of India. The programme will offer an innovative Virtual Reality (VR) introduction of Electric Daisy Carnival. The ‘Always Brewing’ campaign will also see an extensive on-ground promotion in key outlets and heavy promotion on digital platforms.
Brands
From mega bills to spontaneous dates: Swiggy Dineout Valentine’s report
From mega bills to last-minute plans, India celebrated love with flair
MUMBAI: Valentine’s Day 2026 was a feast for the senses and wallets alike, according to Swiggy Dineout. India’s on-demand dining platform revealed how the nation celebrated romance with big gestures, lively nights out, and plenty of spontaneous bookings.
Metropolitan hubs continued to rule the roost with Bengaluru, Delhi, and Hyderabad seeing the most reservations. Emerging cities aren’t far behind, with Ahmedabad, Jaipur, and Chandigarh joining the party. Growth was particularly striking in Surat (up 180 per cent), Vadodara (155 per cent) and Bhubaneswar (145.5 per cent) compared with the previous Saturday.
Mumbai stole the headlines with a single customer splashing out Rs 130,155 – the highest bill in the country. The city also hosted the largest single group booking, with 30 diners coming together to celebrate in style. Most Valentine’s transactions took place between 10pm and 11pm, proving love, and hunger, strike late.
Mumbai stole the spotlight with a mega-spender whose bill made everyone else blush, while savvy diners were cashing in on discounts, including a Pune customer saving 60% and another in Bengaluru saving 50 per cent. Fine dining was on fire, with bookings up 121 per cent year-on-year, though pubs, bars, and lounges remained the crowd favourites, accounting for 30.6 per cent of all reservations. Last-minute romance was the order of the day, with 66 per cent of diners booking within two hours of heading out. Together, India saved over Rs 6 crore, proving that love can be grand, yet thrifty.
Bengaluru, Mumbai, and Delhi led the premium dining rush, showing a growing appetite for curated, high-end experiences. Meanwhile, spontaneous bookings reinforced modern lifestyles, where convenience and instant gratification rule the day.
Whether it was big spends, huge groups, or a last-minute romantic dash, Valentine’s Day 2026 proved love and dining go hand in hand – and sometimes, they go all out.
