Ad Campaigns
Brook Bond’s Taj Mahal chai’s graceful tribute to Zakir Hussain
MUMBAI: Brand marketers and ad agency creatives as well as music maestros and music fans stand up and applaud for this one. And the folks at Hindustan Unilever’s Brook Bond – as well as the agency and copy writer who has written this specific ad – you can take a bow.
Today morning’s Times of India’s Bengaluru edition of the newspaper’s front page pays a tribute to the great Zakir Hussain who passed away on 15 December. The ad has no visuals, just a ombre blue Prussian blue background.
It’s the word that touch your heart and stir your emotions just like Zakirbhai did in the commercials for Taj Mahal chai and his “Wah Taj boliye” parting shot in the commercials.
The copy goes: “Ask a billion Indians what comes to mind when they hear Taj Mahal Tea. It’s not The Taj Mahal. It’s you Ustad.”
In tiny font size, the brand then expresses its gratitude to the globally famous tabla genius: “Thank you for all the years of a beautiful partnership.”
And it signs off with a tiny logo of the Taj Mala brand.
All we at indiantelevision.com can say is “Wah Taj! Very gracefully done.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
