Study of 250 campaigns finds culture-led creativity drives stronger impact.
The brand, the agency and the creative folks deserve a pat on the back.
On how his blend of perfection on the tabla & global appeal led to him being the face of Taj Mahal
HUL which owns many brands reduced the fixed margin by 60 basis points.
The iconic tea brand launches a new TVC aptly titled “Fursat Waali Chai”.
