Brands
Britannia plays musical chairs with its top brass
BENGALURU: Biscuit maker shuffles dairy leadership as it looks to cream off more profits
Britannia Industries is stirring the pot. The Mumbai-listed biscuit behemoth announced on 15 December that it’s reshuffling its senior management, moving Abhishek Sinha from chief business officer for dairy to the newly minted role of chief sales transformation officer.
Stepping into Sinha’s still-warm dairy seat is Subhashis Basu, a veteran with three decades of experience churning through the fast-moving consumer goods and dairy sectors. Basu previously served as chief executive of Anik Milk Products and chief commercial director at Lactalis India, where he successfully merged three entities and delivered growth in choppy market conditions.
Sinha, who has been buttering up Britannia’s fortunes since 2005, spent over five years building the company’s dairy business. He helped forge a joint venture with France’s Bel SA and set up Britannia’s manufacturing unit in Ranjangaon, Maharashtra. His two decades in the industry span everything from area sales manager to running the western region.
Basu brings pedigree: he steered Prataap Snacks to a successful IPO, drove growth at Mother Dairy, and held key roles at PepsiCo and Parle Products. From launching Quaker Oats in India to managing mergers, he’s proved adept at transforming businesses.
Both appointments took effect immediately, approved by the board via circular resolution at 6:03pm on Sunday. For a company that’s been on a tear in recent years, the moves suggest Britannia is hungry for more. Whether Basu can make the dairy division rise remains to be seen
