Ad Campaigns
Britannia cakes wants us to unleash the kid within
MUMBAI: Advertising agency Grey Group Bangalore has launched a quirky new TVC for Britannia Cakes.
Most of us have fond memories of doing some kind of mischief as kids. Playing pranks on friends, siblings or elders are a part of childhood. And because Britannia Cakes has always been about bringing out the mischievous side of us, this monsoon it has an offer that pranksters will not be able to resist. The new commercial features a naughty boy and his grandfather.
The commercial tells the story of a youngster who is bored at home and discovers the sticky toy in his pack of Britannia cake. As he looks around for a way to make things interesting, he finds his target – dadaji – taking his afternoon nap. Sneakily, he shoots the sticky toy at his dadaji, and instantly, dadaji comes to life and seems to be possessed by the toy. What ensues is a whacky dance performance that takes everyone by surprise. The ad then signs off with a cheeky warning about the use of the toy.
Grey Bangalore senior creative director Gautam Bhasin says, “The brief was to show how one can have fun with a sticky toy that comes free with a Britannia Cake. So, we got a kid to experiment that on his grandfather who ends up dancing like the toy itself.”
Grey Bangalore senior VP and branch head Vishal Ahluwalia adds, “We thank our friends and partners at Britannia for being bold enough to go with a mother of all prank script. It was pure joy to watch Dadu add magic to the dancing daddu! This film took us to our childhood, wanting to prank everyone out and we hope the kids can have fun eating the cake and pranking with their favourite sticky toy.”
The TVC has been released in 8 languages across India and created by QED Films.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
