MAM
Britannia 50-50 forays into fusion snacking segment with Potazos
Mumbai: Popular cracker biscuit brand, Britannia 5050 has entered the fusion snacks space with the launch of ‘5050 Potazos’ – the 50 potato chip 50 biscuit product. The new addition to the 50-50 brand basket is an interesting fusion of these two most loved snacking formats in the country.
Britannia 5050 Potazos is thin, crispy, and delivers the familiar ‘masaledar’ flavors of a potato chip in a biscuit format. It has been made to satiate hunger as well as provide a lip-smacking snack experience, reads the official statement.
The product was rated by consumers as the ‘best new product’ in the snacking space, with 90 per cent of consumers giving it a ‘definitely buy’ rating in a nationwide consumer survey undertaken by the company in the run up to the launch, it added.
“For almost 30 years, Britannia 5050 has been the brand that has given consumers the best of two experiences in one delectable product. Whether it is our classic Sweet & Salt Biscuits or Maska Chaska, Britannia 50-50 knows best that it takes ‘two to tango’,” said Britannia Industries, VP- marketing, Vinay Subramanyam. “Britannia 50-50 Potazos is a terrific addition to the 50-50 brand and we believe this product can source from both the biscuits market and the salted snacks market, which are the largest two categories in food in the country.”
5050 Potazos will be launched in Assam and North East markets in July and will roll out in the rest of the country in the coming months.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
