Brands
Brijendra Singh joins Emcure Pharmaceuticals as executive vice-president
MUMBAI: Emcure Pharmaceuticals has appointed Brijendra Singh as executive vice-president, roping in one of the industry’s most seasoned commercial leaders as it sharpens its focus on scale, launches and market expansion.
Singh brings more than 40 years of experience across pharmaceutical sales, product launches and market strategy, with a career built on taking therapies from pipeline to patients at scale. He joins Emcure after a long stint at Lupin, where he most recently served as vertical head and senior vice-president for sales and marketing across cardiology, diabetes, metabolic and ophthalmology portfolios.
At Lupin, Singh led teams of more than 1,000 professionals and managed a business worth over Rs 800 crore. He played a central role in launching and scaling the company’s diabetes care division, now ranked No. 1 in sales at Lupin and among the top three therapy areas in the Indian pharmaceutical market.
Singh’s career spans every rung of the sales ladder, from medical sales representative to national and regional leadership roles, giving him a rare ground-up understanding of execution in India’s complex pharma markets.
As Emcure looks to accelerate growth across chronic and speciality therapies, Singh’s appointment signals a renewed push for scale, speed and on-ground excellence.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
