MAM
BrandWidth 2005 unfolds cross-industry perspective on brands
BANGALORE: BrandWidth 2005 – a seminar on the dynamics of building successful and memorable brands – held in the city attempted to bring together a cross-industry perspective on brands and branding from their respective segments.
The key speakers participated in the seminar included MindTree Consulting COO Subroto Bagchi, Madura Garments president Hemchandra Zaveri, President, TI Cycles of India president G Ramprasad, ITC Ltd Agri-Business CEO S. Sivakumar, Lowe India president & COO Pranesh Misra.
The sessions spanned a variety of subjects including corporate branding, pubic service communication, brand experience, co-creating brands with customers and brand extension- with each session creating a new insight into branding.
In his talk on Building a Corporate Brand in the Services Industry, Bagchi introduced the concept of Memetics, a science based on ideas and how they form the DNA of any organisation. He went on to demonstrate how MindTree Consulting included its DNA – imagination, action and joy into every aspect of a corporate transaction. “A brand must communicate the essence of an organisation, while also incorporating the mission, vision & values of the company. A brand is the reflection of the company itself,” he said.
Misra spoke on the public service communication while highlighting some interesting case studies on Aids awareness and Leprosy. “Addressing a social cause through brand communication helps to build an image of an organisation which is much larger than the brand itself,” Misra said.
The seminar, hosted by the Bangalore-based advertising & PR firm Brand-comm, was attended by over a 100 senior and mid-management professionals from a cross section of industries which ranged from Media and Advertising to Information Technology.
MAM
Coca-Cola appoints Tapaswee Chandele as Global Chief People Officer
Succeeds Lisa Chang from May 1, reports to CEO Henrique Braun
MUMBAI- When leadership refreshes, culture often follows and The Coca-Cola Company is pouring a new mix into its global people strategy. The company has appointed Tapaswee Chandele as its Global Chief People Officer, marking a key transition in its human resources leadership as long-time executive Lisa Chang steps down after seven years in the role.
The appointment, effective May 1, positions Chandele at the helm of Coca-Cola’s global people agenda at a time when multinational organisations are rethinking talent, culture and leadership pipelines in an increasingly hybrid and competitive workforce landscape.
In her new role, she will report to chief executive officer Henrique Braun, signalling the strategic importance of HR within the company’s top leadership structure.
Chandele brings over two decades of institutional knowledge to the role. She currently serves as senior vice president and executive assistant to president and chief financial officer John Murphy, a position she has held since May 2025, placing her at the centre of the company’s financial and operational decision-making. Prior to this, she spent six years, from 2019 to 2025, as senior vice president of global talent, development and HR system partnerships, where she led Coca-Cola’s worldwide talent strategy and worked closely within Chang’s leadership team.
Her journey with Coca-Cola began in 2001 in India, and over the years she has built a cross-market perspective through roles spanning human resources and talent development. Her international assignments across Turkiye and South Africa, followed by a relocation to the United States in 2017, reflect a career shaped by both geographic and functional diversity, an increasingly critical trait for global leadership roles.
The transition also marks the end of Lisa Chang’s seven-year tenure, during which she played a central role in shaping Coca-Cola’s global people practices through a period defined by organisational transformation and evolving workforce expectations.
Chandele’s elevation comes at a time when HR is no longer a back-office function but a strategic driver of growth, culture and resilience. As Coca-Cola looks ahead, the focus will likely be on aligning talent strategy with business agility ensuring that the people behind the brand remain as globally adaptive as the product itself.
