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Brands re-learning how to stay connected internally
MUMBAI: COVID-19 has drastically changed the way we live and work. Brands and agencies are finding virtual ways to stay connected with the internal teams and clients.
In a virtual panel discussion organised by indiantelevision.com, industry experts spoke at length about adopting the work from home culture and how they have transformed themselves to adapt to this medium.
The panel included Timex Group India head market Ajay Dhyani, Duroflex Mattresses India VP-marketing Smita Murarka and Mirum India joint CEO Sanjay Mehta.
The panel was moderated by Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari.
According to Murarka, it has enabled to bridge the gap between different generations using technologies like Zoom and activities like virtual town halls, etc.
She also highlighted the importance of upskilling and learning new courses. “We also asked our team members to sign up for digital courses and upskill themselves. It is very important to keep your people and network around you positive because it is easy to get carried away with all sorts of discussions that are happening,” she added.
The first and foremost thing that the Timex Group did was to shut down the factories operating around the globe in order to safeguard the health of the employees. According to Ajay Dhyani, the main challenge as an organisation was to stay connected with each other.
“Initially safeguarding the safety of our employees was the priority. After that, the main concern was regarding our brand communication, external communication with clients, and internal communication with the team,” he said.
Timex Group has a large workforce working across different parts of the world. So internal communication was a very important factor, because staying at home and not getting proper communication from different subsidiaries from different partners could lead to a difficult situation.
Dhyani said, “We have internal Instagram pages, we are taking full advantage of the internet to stay connected with different folks in different countries."
Mehta said that initially for the organisation it was just about coping with the lockdown, making sure people are doing work from home and keeping the organisation operational.
He said, “We are also working towards HR-related issues, emotional balance management for the team because this is not something a lot of young people have seen. We are ensuring that collaboration goals are in place. Luckily with today’s technology we were able to get most of the operational issues in place in about five days. We have got a lot of HR initiatives to get people going and motivated."
Even as the situation continues to be novel, companies are finding ways to get a grip on this evolving future.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
